Media 24 appoints Arturs Korolkovs as new CEO
03 MAR 2026
The affiliate has announced the promotion of its head of sales Arturs Korolkovs to CEO.
Founded in 2022 by Legalbet’s former commercial director Martins Lasmanis, Media 24 is an iGaming affiliate marketing company with SEO-driven sports media assets in more than 90 geos. In 2024, it won the Best Newcomer award by iGB Affiliate.
In his previous role, Korolkovs (below) oversaw the company’s business development, focusing on building long-term partnerships, optimising sales strategies and expanding its market presence.
Commenting on Korolkovs’ contributions, Lasmanis said: “Arturs has been part of Media 24 longer than most of us have. He has held nearly every role in the company – from content and sales to product and management. He knows our business inside out and is perfectly positioned to lead us forward.”
As Media 24’s new CEO, Korolkovs will take over the affiliate’s operational leadership, guiding day-to-day business and strategic execution. Meanwhile, Lasmanis, who has been acting CEO, will shift focus to steering the company’s long-term vision, innovation and strategic growth initiatives.
Korolkovs added: “I’m honoured to take on this role and continue building Media 24 with our talented team. We have a strong foundation, and I look forward to scaling our growth and operational excellence.”