The affiliate has announced Vlad Jankovic as chief strategy and transformation officer (CSTO) in a newly created executive role.
The appointment follows Jankovic’s (pictured) strategy consultancy period with the company, which began in May 2025. With over 17 years of experience across iGaming, media and e-commerce in Africa and Europe, he previously served as associate director of iGaming deal advisory at KPMG, where he led more than €1 billion in transactions.
In his new role, Jankovic will report directly to Game Lounge CEO Richard Dennys, overseeing the launch of the affiliate’s new B2B revenue lines, driving operational efficiency through its project management office and preparing the organisation’s corporate structure for future liquidity events.
Before that, as CFO and board director at Vouchercloud, Jankovic played an essential role in the company’s expansion and its $65 million sale to the Nasdaq-listed marketplace Groupon. Most recently, he served as COO at Habari Media, a South Africa-based publisher of local digital and print titles.
Commenting on the appointment, Jankovic said he was “excited” to take on the role at “such a critical inflection point” for the company, highlighting its “incredible foundation” and its potential to evolve into “a diversified B2B and B2C technology powerhouse”.
“My priority is to execute a strategy that balances aggressive venture growth with operational discipline, ensuring we are agile, automated and ‘exit-ready’ at every stage. I look forward to working with Richard (Dennys) and the leadership team to unlock the true value of our assets,” Jankovic said.
The CEO added: “As Game Lounge enters its next phase of growth, our focus is shifting towards becoming a scalable, tech-first data platform. Vlad (Jankovic) is the perfect architect for this transformation. His unique blend of operational rigour, proven success in venture building and M&A experience makes him an invaluable asset. Vlad understands exactly what is required to decouple revenue growth from headcount. I am thrilled to welcome him permanently to the team.”