North Star Network acquires Brazil's LakersBrasil.com
By
Dan
Kleiner
Editor
In the second part of Dan Kleiner’s focus on India, he explores the principal drivers of the market’s recent growth and what it takes for affiliates to enter and scale.
The site, which launched in 2006, focuses on news, features and statistics regarding the LA Lakers in the NBA. Betting odds are also featured on the brand with a list of the best bookmakers to play on and promo codes for players.
Julien Josset, North Star Network CEO, said the site is “a perfect fit for our portfolio, with basketball continuing to become more significant in Brazil and this gives us a chance to connect with basketball fans and provide them with first-class insight into their favourite team”.
Josset went on to add that the Paris-based affiliate “looks forward to giving LakersBrasil.com greater resources to continue to be a leading reference point on the LA Lakers in Brazil and grow its stature further among basketball fans”.
LakersBrasil.com will join other Brazil-focused brands in the affiliate’s portfolio, including PremierLeagueBrasil and Esportelandia.