Klein Group acquires 25% stake in Nordic Network
Nordic Network LTD, the company behind Nordic.Partners, has announced a partial acquisition by Klein Group for an undisclosed sum.
Founded in 2023, Nordic.Partners is an affiliate network for streamers, SEO sites and PPC professionals. It provides technology solutions focused on transparency, real-time data and performance-driven results, connecting affiliates and operators on a single platform.
Klein Group, which owns a range of companies in Web3, Tech & AI, iGaming and commerce, is led by chairman and main shareholder Morten Klein. The group aims to build an ecosystem of companies at different stages of development, while also offering consultancy services in management and digital transformation.
Klein, who also chairs Game Lounge, has decades of experience in iGaming. Commenting on the acquisition, he said what set Nordic.Partners apart was its “potential to integrate and combine emerging technologies – AI-driven analytics, real-time data tracking and seamless operator-affiliate connectivity – into one powerful ecosystem”.
“The leadership team has already demonstrated their ability to execute with precision, and I believe Nordic.Partners will not only set new standards in transparency and performance but also redefine what’s possible in the affiliate space. This is just the beginning, and I look forward to contributing to the company’s ambitious journey ahead,” Klein added.
Håvard Lehn, CEO and co-founder of Nordic Network LTD, said the company is “proud to welcome Klein Group as a strategic investor”, highlighting Klein’s “deep experience, strong network and proven track record” in the industry. The investment marks a major step in Nordic.Partners’ growth strategy as it develops proprietary technology and expands globally.
“Morten (Klein) is a legend in the industry, and his engagement marks a significant milestone for us,” Lehn said.
“His vision is perfectly aligned with our management team’s ambitions, and his forward-thinking approach to innovative technology is a natural fit for our strategy. Together, we aim to push boundaries, deliver game-changing solutions and further strengthen our position as a leading affiliate network.”