North Star Network acquires casino affiliate Bojoko
Gambling.com Group revealed in its preliminary results that it expects total revenue of $35.2 million (€33.8 million /£28.0 million) for Q4 2024, representing an 8.3% year-on-year growth from $32.1 million.
The deal, which included all Bojoko assets, was closed on 14 February. It was structured using upfront and earnout payments, representing 3.0 to 4.5x EBITDA in 2025 depending on future performance.
Launched in 2017, Bojoko currently operates in the UK and Canada and is known for its “user-oriented solutions” such as quick filters. In addition to providing casino insights, it expanded into sports betting and bingo for UK players in 2022 and 2023. In 2024, the affiliate experienced a 73.3% growth in first-time depositors (FTDs) and a 91.8% increase in players registering with operator partners.
Julien Josset, co-founder and CEO of North Star Network, highlighted the acquisition “aligns perfectly” with the group’s vision for market expansion by offering “an instant footing in the casino vertical”.
“Bojoko’s casino knowledge is almost unparalleled, and we could not be more excited about the future,” Josset said. “Together, we plan to expand Bojoko’s reach internationally, creating even more value for players and partners alike."
Joonas Karhu, Bojoko co-founder and CEO, will continue to lead the project. He emphasised the acquisition represents “a monumental step forward” for the affiliate.
“With North Star Network backing us, we’re now in a position to enhance our solutions, expand, and bring our expertise in the online gambling space to new audiences worldwide. This partnership opens the door for unprecedented growth and innovation,” Karhu said.
North Star Media has been on an acquisition spree, buying five affiliate sites including Soccernet.ng, UmBoisEsportes.com.br, AlAireLibre.cl, MrFixitsTips.co.uk and SportsMole.co.uk in the last year.