B90 expects 2025 revenue to be ahead of market expectations

The figures, still subject to the completion of an audit, have also indicated that EBITDA should be in line with market expectations. This reflected higher marketing spend, which was driven primarily by increased competition and rising costs across Google-led acquisition channels.

Tech-led growth

The group has, in the last year, further embedded automation, AI and machine-learning tools across its marketing and operational infrastructure. This enabled B90 to scale activity without an increase in overheads.

Increased automation has improved targeting, campaign optimisation and real-time decision-making at B90, while maintaining tight control of customer acquisition costs. The group also confirmed that it funded its marketing investments from cash generated from operations. This prompted reinvestment selectively into the strongest-performing activities.

2026 outlook

For 2026, B90 expects to follow a similar strategic trajectory with the initiatives that helped it scale for lower cost the previous year.

“Looking ahead, our priorities are clear. We will continue to scale our core pay-per-click and owned-media operations, while increasing automation across the business to drive growth without incremental cost inflation,” said Ronny Brevik, executive chairman of B90.

He reconfirmed the plan to invest selectively in marketing where returns are demonstrable and cash generative, that will “deepen and strengthen our partner network, and remain highly disciplined in our approach to cash management and operational execution.”

“We are confident that this focus will support continued growth, improving operating leverage and enabling the Group to deliver another year of material revenue and EBITDA growth.”

The group also believes its technology-led model will be well-positioned to benefit from the FIFA World Cup and other major sporting events throughout the year.