• UX & DESIGN

Vor Interactive & Loads of Traffic team up on AI-powered campaigns

Joyce Yang journalist iGB Affiliate

By Joyce Yang

Predictive data solutions firm Vor Interactive has partnered up with performance marketing agency Loads of Traffic to co-develop acquisition strategies.

Founded by Richard Acosta and Matthew Batt in 2023, Vor Interactive specialises in predictive analytics, proprietary datasets and market intelligence for traditional sports and esports. Loads of Traffic is an Isle of Man-based affiliate marketing company focused on lead generation through strategic affiliate networks and operates in multiple regulated markets.

The partnership combines Vor Interactive’s data analytics and forecasting tools with Loads of Traffic’s affiliate network and marketing expertise, aiming to enhance campaign efficiency, customer targeting and revenue generation across key verticals including sports betting, iGaming and financial services.

Commenting on the collaboration, Acosta noted it “is built to deliver measurable ROI for both companies and the clients”. As part of the agreement, the agency will gain early access to Vor Interactive’s proprietary data sets and AI-based predictive analytics tailored for the affiliate marketing sector. The two firms will also launch custom acquisition strategies for tier-one clients and roll out data-enhanced performance models across existing campaigns. 

“Partnering with Loads of Traffic gives us a direct channel to action our predictive insights in real-world marketing funnels. Its reach and agile approach to affiliate marketing perfectly complement our data-first strategy,” Acosta said.

Nick Hubble, director at Loads of Traffic, added: “Vor Interactive brings a level of precision and performance intelligence we’ve long been searching for. We’re excited to integrate the tools into our affiliate ecosystem and expand our strategic footprint across data-led partnerships.”

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