Collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences.
Boomerang Partners, an affiliate marketing agency, and the legendary AC Milan have celebrated the first anniversary of their strategic partnership.
Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate programme growth, the partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like.
Over the course of the year of Boomerang’s partnership with AC Milan, Boomerang Partners has become one of the best sports affiliate marketing programmes in the industry, boasting figures including:
- +194% growth in sports traffic across Boomerang’s affiliate ecosystem
- +81% increase in audience interest in sports
- +23% boost in Boomerang brand loyalty
- 30+ exclusive partner campaigns were powered
- 1,000+ media mentions with a total global reach of 320M+
- 1 million+ impressions on Boomerang’s platforms from AC Milan-related content
Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news over teh past 12 months include:
- Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium
- Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho and Massimo Ambrosini
- More than 200 Boomerang partners visited San Siro during the season
- Over 500 merchandising items were donated to guests and brand partners.
Commenting on the activities over the year, Anton Eshtokin, chief marketing officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”
Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.
For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football club’s matches and meet its legends.
Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned.