Affiliate platform SlotCatalog has launched its first co-developed title with game studio Evoplay.
Launched in 2016 by Fedir Havlovskyi and headquartered in Balzan, Malta, SlotCatalog is an analytics platform for slot games, game developers and online casinos.
The collaboration brings together the affiliate’s data insights and understanding of player preferences with the studio’s game design expertise. The new release, Uncrossable Rush, invites players to help a chicken dash across 24 lanes of traffic while dodging vehicles and collecting multipliers, featuring the new mechanics of CrossyRun.
Commenting on the partnership, Mykhailo Kachanov, head of affiliate at SlotCatalog, stressed that “it is incredibly rare for an affiliate brand to move beyond content and data to actively co-develop a game”, noting that the game’s creation is informed by players’ search trends and preferences across global markets.
“For the affiliate industry, this sets a new precedent, showing how affiliate platforms can evolve into product partners bringing tremendous value to studios and operators,” Kachanov said. “We’re proud to lead in that direction and push the boundaries of what affiliates can do in the iGaming world.”
Ivan Kravchuk, Evoplay CEO, added that working with the affiliate team “has been a genuinely rewarding experience” and the project was an opportunity “to experiment and create something that feels fresh but still rooted in what players really want”.
“Uncrossable Rush is more than a title; it’s a result of shared thinking, mutual respect and a commitment to pushing the envelope. It’s an important step forward not just for us but for the affiliate landscape as a whole,” said Kravchuk.