Betandeal has achieved the most shortlisted entries heading into this year’s iGB Affiliate Awards in London, making the cut in five categories.
The Madrid-headquartered affiliate agency is closely followed by the listed sector’s star performer of the last 12 months, Gambling.com Group.
GDC has put itself in the running across four categories, for best affiliate in casino, sports and bingo (via its WhichBingo brand) as well as Affiliate Employer of the Year.
Newcomer WagerWire also garnered four shortlist nods from the judges in sports, Safer Gambling Initiative of the Year, Employer of the Year and Best Affiliate Campaign.
While more than half of the casino and sports shortlists consist of familiar names that made the cut last time around, including GDC, Better Collective, Gentoo Media, OLBG, Mr. Gamble and Casino Guru, the picture for the Awards’ most popular and highest-growth categories is more mixed.
For Best Affiliate Programme, only three of the 12 shortlisters featured last year – bet365 Partners, last year’s surprise winner Novi Affiliates and Betsson Group Affiliates. While in Best Affiliate Network, for which judgable submissions grew by nearly 80% YoY, only CasinoAffliatePrograms.com and BetAffiliation are back to do battle again this year.
Both of these categories also include submissions from two businesses in the thick of the year’s most significant regulated market opening, Superbet’s Brazil Affiliate Program and Super Afiliados.
The new Best Affiliate Management Platform shortlist sees established names such as MyAffiliates, Affilka and PartnerMatrix pitched against a raft of fast-growing challengers and disruptors such as ReferOn and Aff.Tech.
The winners of this year's iGB Affiliate Awards will be revealed at a Cool Britannia-themed night at East London’s Troxy Theatre on 3 July, following the second day of iGB L!VE.
Tickets can be booked at https://igb-live-awards.reg.buzz
The shortlist for the judged categories at the 2025 iGB Affiliate Awards is as follows:
AFFILIATE CATEGORIES
Best Casino Affiliate: Betandeal, Casino Guru, FTD Digital, Gambling.com Group, Gentoo Media, Mr. Gamble, OLBG.com, Traffic Lab
Best Sports Betting Affiliate: Betandeal, Better Collective, FairPlay Sports Media, Flashscore Network by Livesport, Gambling.com Group, Gentoo Media, Hub Affiliations, OLBG.com, WagerWire
Best Bingo Affiliate: BingoPort, FTD Digital, Little Star Media, WhichBingo
Best Poker Affiliate: GipsyTeam, PokerListings, Worldpokerdeals
Best Streaming Affiliate: 3C Gaming, Basher Agency, Betandeal, Kingbet Media
Affiliate Campaign of the Year: OLBG's Sponsorship of Harry Derham Racing, PAME STOIXIMA x Kingbet Media, Smart Social for TaDa Gaming Influencer Activation, WagerWire for Anyone Can Be An Influencer
Affiliate Employer of the Year: Gambling.com Group, Hub Affiliations, iGamingAffiliates.io, TAG Media , WagerWire
Safer Gambling Initiative of the Year: Casino Guru, Casino.nl, CasinoNieuws.nl, Gamblers Connect, Gentoo Media for AskGamblers, WagerWire
INDIVIDUAL CATEGORIES
Best Affiliate Manager:
Christoffer Grönlund – Winlandia Partners
George Gerakanakis – Campeon Gaming
Kasper Jensen – Entain
Krishi Jain – Bluefox Affiliates
Laura Darks – bet365
Lena Lapina – iWildPartners
Pablo Saborío – CasinoAffiliatePrograms.com
Rachael Ahern – BetMGM
Radoslaw Baranski – LeoVegas Group
Yuan Wang – Income Access, a Paysafe Company
PROGRAMME/NETWORK CATEGORIES
Best Affiliate Programme: 247Partners, 7StarsPartners, Alpha Affiliates, BetMGM US, bet365 Partners, Betsson Group Affiliates, Novi Affiliates, R2D Partners, Royal Partners, Superbet Brazil, V.Partners, WOWPartners
Best Affiliate Network: AdsEmpire, Alfaleads Network, BetAffiliation, CasinoAffiliatePrograms.com, Click Hunters Tech, LeadHouse Network, Play.Partners, revenuelab., Super Afiliados
Programme/Network Campaign of the Year: BetAffiliation, Betandeal, MelBet Partners & Affiliates, PIN-UP Partners
SERVICE PROVIDER CATEGORIES
Best Tech: BetAffiliation, Blask, Cipher Sports Technology Group for Dimers Platinum, Click Hunters Tech, Routy, Statsdrone
Best Affiliate Management Platform: Aff.Tech, Affiliate Access, Affilka by SOFTSWISS, MAP™, MyAffiliates, PartnerMatrix, RavenTrack, ReferOn
Best Digital Agency: Affiverse Agency. BetAffiliation, Betandeal, HIREQUARTERS, Natural Links, Revpanda, TAG Media, Tappx
OPEN TO ALL SECTOR COMPANIES
Rising Star: Already Media, Hub Affiliations, Immerion Partners, Media 24, PixGaming, Tribuna.com
Best Newcomer: Big Betty Partners, BigDeal Partners, iGamingAffiliates.io, KNG Partners, Rocks Partners, WinWin Partners
Innovator of the Year: BetAffiliation, Click Hunters Tech, Pepper Partners, Stars Partners, Statsdrone