The super affiliate’s COO Christian Kirk Rasmussen is set to become its co-CEO as the group shifts towards a new business structure.
The super affiliate’s COO Christian Kirk Rasmussen is set to become its co-CEO as the group shifts towards a new business structure.
Rasmussen, along with current CEO Jesper Søgaard, co-founded the Danish affiliate in 2004. In a previous iGBA interview, it was revealed that the duo, who were high school friends, launched their first affiliate site CasinoVerdiener in 2002 and established the company two years later.
In a LinkedIn post, Søgaard said he is “super excited” for Rasmussen’s new role and described their more than 20-year friendship as “a band of brothers”, having utilised their “individual qualities, competencies and personalities to drive the development of Better Collective alongside some great colleagues”.
Commenting on his new role, Rasmussen said: “I look so much forward to dedicating much more of my time to innovation and product development across our fantastic house of brands, while I will also be spending more of my time looking into future growth opportunities for our business.”
Søgaard also revealed that over the past year, the group has been taking “a look inward to optimise and strategically align” the business for its “next phase of growth” and is now implementing strategic changes for “sustainable success”.
These include transitioning the current regionally structured model to three global business units consisting of publishing, paid media and Esports to allow the affiliate to “centralise excellence and scale best practices across all markets”. It is understood that each division will be managed by new leaders, with Rasmussen pivoting to focus on the group’s long-term strategy (EGR).
The company also aims to maximise its strategic reach by “reallocating and directing funding and talent” to fewer flagship brands where it sees the greatest potential and “scaling down where impact is limited”.
The plan comes after Better Collective announced positive Q4 2024 results despite slow organic growth. It is also expecting a major hit in Brazil following the country’s regulation of the igaming market on 1 January 2025.
Søgaard added: “We're excited about the opportunities ‘the New BC’ presents, giving us the leadership, structure and strategic clarity needed to compete and win at a higher level in the global digital sports media landscape.”
“Thank you to our incredible team and partners for your continued support and commitment. Together, we're shaping the future of digital sports media.”