By
iGBA
Editorial
Nataliia Lavruk, head of affiliates at MelBet, shares how the company alters its strategy for emerging markets in LatAm and Africa, the drivers behind its global growth, and how its sports sponsorships build player trust.
In this wide-ranging video at iGB Affiliate Barcelona 2025, Nataliia Lavruk speaks to iGB Affiliate head of content Stephen Carter on what makes MelBet different from the rest of the industry as well as how it has developed its strategy from new market entries.
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