Swedish self-exclusion scheme hits 10,000 sign-ups

Swedish self-exclusion scheme hits 10,000 sign-ups

More than 10,000 people in Sweden have already signed up to avoid direct marketing from gambling websites via a new self-exclusion scheme.

Published 8th January 2019

The country’s gambling regulator, the Spelinspektionen, launched the Spelpaus.se initiative to coincide with the re-regulation of the online betting and gaming market in the country.

The scheme allows users to self-exclude from accessing gambling websites and receiving direct advertising from companies that have been licensed by the regulator.

The periods of self-exclusion begin with one month, with options also available for three months, six months and “until further notice”, which runs for at least a year. Most of the people who have signed up to the scheme have opted for self-exclusion until further notice, the authority said.

However, two companies that have been awarded licences – AG Communications and Genesis Global – have been contacted by the authority, which has accused them of failing to comply with the scheme.

The authority said that they require adequate explanations from the two companies by January 10, otherwise they could face serious punishments.

The watchdog added that its own probe had found that some excluded players were still able to access the company’s websites.

“In recent days we have investigated what this is due to, and have found that everything seems to work well with the system,” the regulator’s communications manager, Anders Sims, said. “But for some reason there are a handful of gaming companies that do not meet the requirements set out by law.”

AG Communications' licensed websites in Sweden are listed by the regulator as: Karamba.com, hopa.com, mrplay.com, goliathcasino.com, spinson.com, magicred.com, toptally.com, barbadoscasino.com, lanadas.com, casinoluck.com, vikingslots.com, primeslots.com and slotjerry.com.

Genesis Global's licensed websites are listed as Casinojoy.com, spel.com, casinocruise.com, spinit.com, sloty.com, genesiscasino.com, vegashero.com, pelaa.com and casinogods.com.

Sims added: “Gambling abuse is a widespread social problem, so it is positive that so many people have found the new service and use it as a tool to refrain from gaming and avoiding direct advertising from the gaming companies.”