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The update storm: H1 2026 in Search and key lessons for H2
H1 2026 delivered four confirmed Google algorithm updates in under five months, and the data they produced reshapes every iGaming affiliate’s priorities. Milan Novakovic breaks down each update in details and explore SEO and AI search strategies as we head into H2.
iGBA Awards 2026
Cast your vote for Best Affiliate Manager and Game of the Year on the official iGB Affiliate Awards page, where you can also buy tickets and access all you need to know on the process, our judges and much more.
The update storm: H1 2026 in Search and key lessons for H2
H1 2026 delivered four confirmed Google algorithm updates in under five months, and the data they produced reshapes every iGaming affiliate’s priorities. Milan Novakovic breaks down each update in details and explore SEO and AI search strategies as we head into H2.
Don’t just watch: How to boost World Cup engagement with influencers
The World Cup is one of the rare sports events that can pull almost the whole world into the same conversation. Tymur Dikhtiar from Famesters explores how influencers can level up audience engagement with tips for choosing the right partnership, campaign format and platform.
Anatomy of a launch: Inside V.Partners’ Slotoro debut (Part 2)
In the second and final part of iGBA’s exclusive look under the hood of V.Partners’ recent Slotoro launch, head of affiliates Natalia Hurina explains how the new brand combines the latest market insights and affiliate-centred design to drive the strongest possible results for partners.
Meet the Manager: MelBet's Anastasiia Shcherbyna
In this latest of our Meet the Manager series, we speak to Anastasiia Shcherbyna, CMO at MelBet Partners & Affiliates
Boomerang Partners: how affiliates prepare traffic campaigns around major sports events
On 11 June, the FIFA World Cup 2026 kicked off in North America. It will be the year’s biggest sports event, but for affiliates the real challenge is the wider calendar. Across 2026, major tournaments in football, tennis, Formula 1 and other sports will run almost back-to-back, creating one of the most congested schedules affiliate teams have faced in recent years.
