Operating via the Progress Play platform, JeffBet.com will offer customers a range of sports betting verticals, including features such as in-play betting on a variety of sports.
Players will also have access to an online casino section featuring a selection of slot games, progressive jackpots, live dealer games, scratchcards and table games.
Payment methods available to customers include debit cards and payment gateways such as PayPal, Neteller and Skrill, Paysafecard, PayviaPhone, BitcoinZondaPay, while new players will benefit from a number of welcome packages across sports and casino.
“We are delighted to see the site go live after so much hard work and we really believe that there is a gap in the market to challenge the big brands and turn this into a show of force,” a JeffBet.com spokesperson said.
“With many sportsbooks and casinos getting acquired in recent years, there are only a couple of big, standalone brands left in the UK market and this is where we feel that we can make a push and offer our target customers value and quality above anything else.”