Checkd Group has announced the hiring of James Prosser as its growth consultant, in a move to help boost revenue generation potential.
Prosser’s post is short-term as he has been tasked with the quality of user experience across all the affiliate’s channels, as well as providing a revamped and more customer-friendly product ahead of Euro 2024.
The role will involve bet types, improved customer journeys and better conversion for Checkd’s operator partners.
Prosser previously held roles as affiliate director for Spotlight Sports Group and was the co-founder of Free Super Tips in his over ten years of experience in the industry.
The appointment comes following the recent creation of Checkd Media’s digital PR team, who are focused on boosting organic search traffic performance on key UK and North American sites.
On his new role, Prosser commented how he’s been impressed by Checkd Group’s social channel performance, which made it an easy decision to join the team.
“To build on this success, we're looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions,” said Prosser.
“I'm looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group's digital offering.”
While, Checkd Media managing director, Alex Beeccham said that Prosser’s arrival marks a significant milestone in the company’s journey toward exponential growth.
“With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints.
“The move should help push on our platforms ahead of the Euros and new NFL season in the U.S.”