iGB Affiliate Awards are BACK!
Following a triumphant return to a live setting with a Greatest Showman-themed spectacular, the iGB Affiliate Awards are back for a night of glitz and glamour to showcase the achievements and innovations of a sector which has continued to go from strength to strength over the past 12 months.
Taking place following the first day of iGB Affiliate London on 9 February, the team is pulling out all the stops to make 2023’s Awards the best ones yet!
We look forward to receiving your high-quality submissions, showcasing the amazing work you have been doing over the past 12 months.
WINNERS HAVE BEEN ANNOUNCED!
About
Tickets
Information
Categories
Process
Judges
Venue
2023 Winners
Gallery
iGB Affiliate Awards 2023
Taking place following the first day of iGB Affiliate London on 9 February, the Oscars of the igaming affiliate sector will bring together the very best affiliates, affiliate programmes and suppliers at the celebrated Troxy, just a short journey from London ExCeL.
There is something for everyone to enter
This year, there are 21 categories – 20 of these are open to the industry to enter or vote on with the Affiliate Idol (aka lifetime achievement award) selected by an in-house panel. The awards are free to enter, and there is no limit on the number of categories you can put yourself or your company forward for – if you feel you meet the entry criteria, then we want to hear from you!
We can’t wait to welcome you on 9 February 2023 as we reveal who has taken top honours in 21 coveted categories.
NOMINATIONS CLOSED!
Tickets
Tickets are available through the iGB Affiliate London registration page.
Single seat ticket £450 + VAT
Unlimited beer, wine and soft drinks for three hours
Sparkling wine reception
Three-course meal
Entertainment until 2am
VIP table £4,180 + VAT
Table of 10 guests
Unlimited beer, wine and soft drinks for three hours
Sparkling wine reception
Three-course meal for 10 guests
Entertainment until 2am
Two bottles of spirits and mixers
Listed as table sponsor on all Awards branding
VIP+ table ticket £5700+VAT
Table of 12 guests
Unlimited beer, wine and soft drinks for three hours
Sparkling wine reception
Three-course meal for 12 guests
Entertainment until 2am
Four bottles of spirits and mixers
Listed as table sponsor on all Awards branding
If you have any queries, please email our team on iGBAffiliateLDN.support@clariongaming.com
Information
Please find information about the iGB Affiliate Awards 2023 below.
- What is the judging process?
- What are the awards categories?
- Who can enter?
- Why enter?
- How do I enter?
- How do I buy tickets?
- What is the dress code?
What is the judging process?
Anyone working within the igaming affiliate industry can submit nominations to the iGB Affiliate Awards whether entering themselves, their organisation or nominating on behalf of an individual or organisation.
1. Submit your entries
To submit your entries, please visit the enter page. Please note that you will only be able to submit one entry per category.
2. Judging Panel
Once submission forms are received, our judging panel, will evaluate each nomination against the judging criteria in order to select the shortlist and final winners. The 2023 judging process will be a rigorous and thorough procedure; each nomination will be considered upon their submission entry and evaluated against the judging criteria, supporting documents and other entries.
3. Shortlists announced
Following the judging process, the top entrants in each category, as deemed by the judges, will be shortlisted and announced.
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What are the awards categories?
The iGB Affiliate Awards has 21 awards in total:
Affiliate categories
Best casino affiliate
Best sports betting affiliate
Best bingo affiliate
Best poker affiliate
Best crypto affiliate
Marketing campaign of the year (ALL VERTICALS)
Best use of social media (ALL VERTICALS)
Affiliate employer of the year (ALL VERTICALS)
Safer gambling initiative of the year (ALL VERTICALS)
ESG trailblazer of the year (ALL VERTICALS)
Individual categories
Best affiliate manager (ALL VERTICALS)
Affiliate Idol – aka lifetime achievement award
Programme/network categories
Best affiliate programme (ALL VERTICALS)
Best affiliate network (ALL VERTICALS)
Service provider (SP) categories
Best tech for affiliates
Best tech for affiliate programmes
Best digital agency
Game of the year (PUBLIC VOTE)
All companies (affiliates, programmes, networks and SPs)
Rising star (ALL VERTICALS)
Best newcomer (ALL VERTICALS)
Innovation award (ALL VERTICALS)
Who can enter?
Anyone working within the igaming affiliate industry can submit nominations to the iGB Affiliate Awards whether nominating themselves, their organisation or on behalf of an individual or organisation.
Please note, the nominations are based on quality and not quantity, please ensure you put your best foot forward when submitting your nomination.
Any applications received for a non-relevant category or any duplicated applications will be void. If you have any questions, please contact operations@clariongaming.com.
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Why enter?
The iGB Affiliate Awards is the UK’s premier recognition platform for businesses of all sizes in the online gaming affiliate industry. The benefits of entering The iGB Affiliate Awards extend far beyond just picking up one of the prestigious trophies in February.
Here are the reasons why your organisation should take part in the awards this year:
- An opportunity to differentiate your business and stand out from competitors
- Greater recognition for you and your organisation within the industry perhaps leading to additional business as a result
- Improved business relationships
- Good marketing and PR opportunities
- Enhanced motivation
- Demonstrates to current and future staff that you’re a leading company plus the added bonus of attracting excellent and talented employees
- Publicises your personal credentials to your clients, existing employer and future employers
- A good opportunity to measure your current performance, consider what has contributed to your success and to look at where you can go from there
- The motivation to sustain this performance in order to retain/ beat your competitor for the award for the following year!
How do I enter?
You can enter the iGB Affiliate Awards by visiting the Categories, Criteria and Entering section. Please note that nominations open on Thursday 29 September 2022 and close on Friday 4 November.
Each iGB Affiliate Award has their own category criteria – please read the requirements for each award category carefully in order to fully understand what is required to get through to the shortlist. The judges and the criteria will focus on the last 12 months and not before.
We’re looking for those who have embraced hard work, been tenacious and determined day-to-day and who continually make a positive impact on our industry.
Back to top
How do I buy tickets?
The iGB Affiliate Awards is a PAID to attend event. You will be able to book tickets via our registration platform for IGB Affiliate London or with your account manager.
Single seat ticket £450 +VAT
Unlimited beer, wine and soft drinks for three hours
Sparkling reception
Three course meal
Entertainment until 2am
VIP table £4180+ VAT
Table of 10 guests
Unlimited beer, wine and soft drinks for three hours
Sparkling reception
Three course meal for 10 guests
Entertainment until 2am
Two bottles of spirits and mixer
Listed as table sponsor on all award branding
VIP+ table ticket £5700+VAT
Table of 12 guests
Unlimited beer, wine and soft drinks for three hours
Sparkling reception
Three course meal for 12 guests
Entertainment until 2am
Four bottles of spirits and mixers
Listed as table sponsor on all award branding
What is the dress code?
The dress code for the iGB Affiliate Awards is Black tie.
- No trainers
- No Jeans
- No sportswear such as shorts, joggers or vests
- No flip flops
Criteria and entering
The criteria will be at the forefront of both the nomination and judging process. The criteria will also focus solely on the last 12 months and not before – you will be judged on momentum and not size.
Nominations will be judged on how well they tackle the entry criteria, with points allocated to each item to drive accountability and transparency. Each category has been allocated a head judge who is accountable for the final decision collated in conjunction with the fellow judges. The judges’ decision will be final but the head judge will get involved if it’s a tie.
Below is the list of award categories and their criteria for the 2023 iGB Affiliate Awards.
Nominations are now closed.
Affiliate Categories
(select for entry requirements)
Each year we look to reward those that have grown their brand, traffic and conversions. In particular casino affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive casino traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, economy)
- Successful entry into new markets and niches
Each year we look to reward those that have grown their brand, traffic and conversions. In particular sportsbook affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive sports betting traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, economy)
- Successful entry into new markets and niche
Each year we look to reward those that have grown their brand, traffic and conversions. In particular bingo affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive bingo traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, economy)
- Successful entry into new markets and niches
Each year we look to reward those that have grown their brand, traffic and conversions. In particular poker affiliate businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- Improvements in UX and conversion rates
- Innovation in the tactics, products and services used to acquire and drive poker traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions and challenges in the wider market (i.e. regulation, economy)
- Successful entry into new markets and niches
This award will recognise the affiliate that has excelled in driving traffic to the fast-growing number of gambling sites using cryptocurrency as their primary means of payment and embracing the
potential of games, products and services based on the blockchain. In particular affiliate businesses that can demonstrate the following over the past 12-month period:
- Growth in crypto gaming partners
- Growth in crypto traffic and conversions
- Innovation in the tactics, products and services used to acquire and drive crypto gambling traffic
- Material sign-ups with new partners
- Strengthened relationships with existing partners
- Adaptation to disruptions in the wider market (I.e. regulation, economy)
- Successful entry into new markets
A strong marketing campaign can announce a new affiliate brand to the market or reinvigorate interest in an existing one.
For this category, the judging panel will look for entrants to chart the course of a campaign, from conception to delivery, and the ROI from these efforts. The panel will consider:
- Target audience, objectives and budget
- The planning phase: how the campaign evolved to the point of delivery
- The execution phase: how the marketers dealt with challenges and ensured it could be delivered
- Creative and innovative elements: what was new and that no one had thought of doing before
- – Results and evaluation: how this translated into campaign KPIs
- How it was refined or adjusted to ensure continued impact and deliver
Social media offers access to a vast audience, but in a crowded field, which affiliate has deployed these channels in the most engaging, effective and responsible way to drive traffic and deliver revenues for operators? This category will be judged on:
- Examples of recent campaign work
- Growth in campaign KPIs such as followers, impressions, reach, likes, average engagement, conversion rates and CTR across main platforms (please provide numbers rather than percentage uplift where possible)
- Creative and innovative elements: what was new and that no one had thought of doing before
- How you have leveraged the opportunities presented by emerging social platforms and relevant technologies
- How social strategies have been adapted to ensure regulatory and marketing compliance
This award will recognise the affiliate business that can demonstrate a commitment to the development and well-being of its workforce above and beyond its statutory duty. The judges will be looking to reward those that can demonstrate the following over the last 12 months:
- Investment in the skills and personal development of every employee
- A commitment to making this a great place to work for every employee
- A commitment to treating all employees in a fair and equitable manner
- The fostering of a modern and progressive workplace culture with the power to communicate the company’s values externally to attract and retain the best talent
- How they kept the workforce motivated in the face of wider business challenges
- How this dedication to its workforce has benefitted the business
Tightening regulations across multiple markets suggest that lawmakers and the public believe more needs to be done to protect gamblers. While this initially falls on the operators, it is increasingly filtering through to their affiliate partners. This category will take into account:
- How the affiliate has promoted responsible gambling over the last 12 months
- Steps taken by the affiliate to educate and protect players beyond statutory requirements
- Steps taken to introduce safer gambling user journeys in all the markets they work in
- End-user engagement in these initiatives
- Evidence of it having a positive impact such as uptake of RG tools or services
Individual Categories
(Select for entry requirements)
Affiliate managers act as the public face of gaming brands for their performance marketing partners. This category looks to reward those who have successfully managed a high volume of affiliate relationships to help grow their programme in the past year. In particular this category takes into account:
- How the affiliate manager has improved their programme management skills
- What they have done to build trust, maintain and strengthen relationships with long-term partners
- How they have attracted new partners and forged new relationships
- Efforts taken to help partners grow their businesses
- How they have communicated and managed changes to terms across their network
- Their efforts to engage with the wider affiliate community
- Steps taken to develop their industry and technical knowledge
- How they have safeguarded partner relationships through swift resolution of complaints and issues
The final award goes beyond the past year, to look back at the careers of affiliates that have become an enduring fixture within the industry. Whether it’s through engagement with the wider sector, work with other affiliates, or sustained excellence and growth over a number of years, this award, judged by the iGB Affiliate team, will recognise the individual’s achievements. It will be judged on:
- Growth in traffic, revenue and conversions over an extended period
- M&A: how they’ve grown, built or sold businesses
- Engagement with the wider industry
- How they have dealt with challenges along the way
- How they have ‘given back’ to the wider affiliate community and igaming sector
Programme / Network Categories
(Select for entry requirements)
Programmes must continually adapt, evolve and improve to ensure they are successful, and this category looks to pick out those that have done so to both their – and their partners’ – benefit in the past 12 months. This award will be judged on:
- Changes made to programmes over the past year, and evidence of these having a positive impact
- Innovations used to better serve their core markets and customers
- Evidence of programmes taking steps to improve and enhance their affiliate relationships
- Growth in traffic, conversions and revenue
- Growth in active affiliate partners
As the conduit between the affiliate and the operator, a successful network needs to deliver on both sides of the business equation. This category – reintroduced for 2023 – will recognise those businesses that can demonstrate the following over the past 12-month period:
- Clear growth in traffic, NDCs and revenue
- How they have built trust, maintain and strengthen relationships with long-term affiliate and operator partners
- Material sign-ups with new operator partners and growth in active affiliate partners
- Efforts taken to help operator and affiliate partners grow their businesses
- How they have communicated and managed changes to terms across their network
- Access to timely and reliable reporting, stats and analytics as well as up-to-date and localised funnels, creatives and landing pages
- Have safeguarded partner relationships through swift resolution of complaints and issues
- Have made efforts to diversify market mix and build regulated/sustainable revenue streams
Service Provider Categories
(select for entry requirements)
This category looks to highlight third-party solutions or products used by affiliates to enhance and benefit their businesses over the past 12 months. This can be anything from management and tracking platforms to compliance tech, SEO, CRM and marketing automation tools, content and media management solutions, domain monitoring tools, etc. What we want to see is:
- Evidence of industry adoption and use
- New client sign-ups or licensing deals in last 12 months
- Evidence of the tech having a positive impact on affiliate businesses
- Growth in the supplier’s business
- Product upgrades and improvements in line with client needs and requirements
- A roadmap for continued development and growth
*NOTE: for proprietary products developed in-house please see our Innovation Award
This category looks to highlight third-party solutions used by operator affiliate programmes to enhance and benefit their businesses over the past 12 months. This can be anything from affiliate management platforms to compliance and page monitoring tech, reward and gifting tools etc.
What we want to see is:
- Evidence of industry adoption and use
- New client sign-ups or licensing deals in last 12 months
- Evidence of it having a positive impact on how programmes interact and do business with affiliates
- Growth in the supplier’s business
- Product upgrades and improvements in line with client needs and requirements
- A roadmap for continued development and growth
* NOTE: for proprietary products developed in-house please see our Innovation Award
This award will look to award exceptional performance by digital agencies on behalf of igaming affiliates in the last 12 months, taking in all disciplines from SEO to social and influencer marketing, PPC, content strategy, UX and design, to brand development and training. Judges will be looking for:
- Examples of recent client and campaign work
- Evidence of consistent ability to execute on behalf of affiliate clients, on time and on budget
- Concrete KPIs of how you helped improve clients’ site and brand performance such as enhanced visibility, increased traffic and sources, time on site, conversion rates, revenues
- Long-standing affiliate client relationships and how these have evolved
- New business wins in past 12 months
- Examples of how you solved client problems efficiently and quickly
- Notable recent achievements and why you think your team deserves to win
- A concise overview of the agency, number of staff including those dedicated to gaming, and main igaming affiliate clients
While there are thousands of new titles released to the market each year, only a small number break through and establish themselves as player favourites and a sustained driver of revenue for affiliates. This award lets the industry pick out the titles released by suppliers and studios in the past year that have put themselves in with a shout of becoming the next Starburst. The winner of Game of the Year will be decided by a public vote on the Top 10 slots released in the period 1 October 2021 to 30 September 2022. The shortlist for 2023, provided by iGB’s official casino data partner eGaming Monitor, is as follows:
- John Hunter & The Book Of The Fallen (Pragmatic Play)
- Fishin’ Pots Of Gold (Gameburger Studios)
- Secret Of Dead (Play’n GO)
- Gonzo’s Gold (NetEnt)
- Fishin’ Frenzy: The Big Catch Megaways (Blueprint Gaming)
- Leprechaun’s Luck Cash Collect (Playtech)
- Links Of Ra (Slingshot Studios)
- Solar Queen Megaways (Playson)
- Dragon King Legend Of The Seas (Red Tiger)
- Return To Paris (Betsoft Gaming)
Note: games ranked according to the number of times they are found on the primary casino page of 2,100 operator sites during the aforementioned period. Only the top game from each studio released in the period is considered. eGaming Monitor monitors 41,000 games from 1,300 suppliers.
ALL Companies (Affiliates, Programmes, Networks and Service Providers)
The igaming affiliate sector is crowded and highly competitive, but there will always be space for those with a strong product or offer and an effective strategy to carve out a niche. We’re looking for all businesses – this could be an affiliate, programme or service provider – launched between two and five years ago that are now making their presence felt in today’s igaming affiliate market. In particular judges are looking for:
- Evidence of sustained and strong growth over the last two years – in revenue, deals, clients, partners, traffic or conversions
- Evidence of a USP or point of differentiation that is underpinning the sustainable development and growth of the business, whether a new product, a spin on tried-and-tested tactics, or an entirely new way of working
- A robust strategy for further growth, clear milestones, and how the business plans to meet them
* NOTE: for businesses and startups launched within the last two years please see our Best Newcomer category
While a great idea that finds the right audience is the essence of any startup, getting one off the ground in the igaming affiliate space requires far more than that.
This category will recognise those companies launched in the last two years that have successfully moved from concept to launch and are now taking the next steps towards establishing themselves as viable businesses in the igaming space. It’s open to all businesses involved in the gaming affiliate sector and judges will be looking for:
- Evidence of product-market fit and audience need for the product/service
- Evidence of early take-up and traction among target customers
- Refinement of product/service in line with feedback and analytics
- Plans for growing, scaling and establishing the business
* NOTE: for fast-growing businesses launched between two and five years ago please see our Rising Star category
Recent years have seen major changes across the gaming industry, from tightening regulations to consolidation and a pandemic to contend with, and things were no different for the affiliate sector. The innovation award is therefore not looking for disruptive brands or products (these are covered by the Rising Star and Tech categories respectively) but for businesses that can demonstrate the challenges they faced and the clever ways they addressed these. The award will be judged on:
- Solutions or approaches that offer something new to the affiliate market
- How these were developed, championed and the space created for them to take shape
- Evidence of industry adoption
- Problem solving, whether that’s for a new or existing product, responding with a change of approach or strategy or improving an existing offering
Process
We’d like to reward those individuals or companies that have succeeded against the odds. We’re looking for those that have embraced hard work, been determined and tenacious and who continually make a positive impact on our industry.
The 2023 iGB Affiliate Awards nominations and judging process will be as follows:
Anyone working within the igaming affiliate industry can submit nominations to the iGB Affiliate Awards. They can nominate themselves or their organisation, and they can also nominate on behalf of an individual or organisation.
1. Submit your entries
To submit your entries, please visit the NOMINATE HERE page. Please note that you will only be able to submit one entry per category.
Anyone working within the iGaming Affiliate industry can submit nominations to the iGB Affiliate Awards whether entering themselves, their organisation or nominating on behalf of an individual or organisation. Just visit the “Enter” page to submit your entry. Please note that you will only be able to submit one entry per category.
2. Judging panel
Once submission forms are received, our judging panel, will evaluate each nomination against the judging criteria in order to select the shortlist and final winners. The 2023 judging process will be a rigorous and thorough procedure; each nomination will be considered upon their submission entry and evaluated against the judging criteria, supporting documents and other entries.
3. Shortlists announced
Coming Soon
Following the first stage of the judging process, the top entrants in each category, as deemed by the judges, will be shortlisted and announced.
This highly commended list will also be announced at the awards evening and the winners presented with their trophies.
Judges for 2023
Alex Carr
Alex is an igaming veteran of 13 years and is currently responsible for running the UK digital media and Affiliate programme at William Hill and Mr Green. Alex has worked for a number of operators throughout his career in the gaming industry, during which time he has won multiple iGB Affiliate awards at an individual and programme level.
Ben Robinson
Ben is the co-founder of RB Capital, a specialist M&A and funding brokerage, combining best-in-breed expertise for growth, investment and M&A across gaming, fintech and media verticals. Ben has more than 20 years’ commercial experience across technology and media, of which the last 10 have been deeply embedded in the online gambling and blockchain sectors. Subsequently Ben sits on a number of advisory boards for fintech and igaming companies across Europe, Asia-Pacific and the Americas.
Christina Thakor-Rankin
Christina is co-founder of the All-in Diversity Initiative, which advocates for a data-driven approach to improving inclusion in gaming, and also runs a consultancy business. Her career in the industry spans 25 years and the whole betting and gambling ecosystem, including land-based, online and mobile gaming. She firmly believes that diversity and inclusion are critical to success in business.
Claire Wellard
An igaming veteran with a specialty in affiliate management, Claire launched her own consultancy business back in 2017 to assist operators with launching and growing their affiliate businesses within the igaming space.
Cristina Turbatu
Cristina is the CTO of BeyondPlay, where she works on bringing social gaming to life in its true sense. Cristina has experience in the management, design, implementation and quality assurance of complex, high-volume transactional and entertainment platforms and is now deeply entrenched and responsible for the innovation and technology behind the next generation of products. Some of her passions include continuous learning and advocating for women in technology.
Corey Padveen
Corey has an extensive background in econometrics and statistics, and is a partner at t2 Marketing International. He has worked on some of the most innovative data-oriented campaigns for both online and brick and mortar operators, speaks on his work and research at events around the world and is a member of a number of tech-facing advisory boards. He is also the author of Marketing to Millennial For Dummies, and a contributing author of Digital Marketing All-In One For Dummies.
David da Silva
David brings a unique combination of regulated gaming and digital media entertainment experience to the helm of Easyodds.com. Easyodds delivers odds comparison across a vast range of sporting events and markets as well as bookmaker offers which enable punters to maximise their returns on betting. David’s mission is to continue to build on this promise by creating more value for a growing base of users.
Elaine Gardiner
Elaine is head of client services at TAG Media, where she leads the igaming marketing and acquisition consultancy’s principal client offering of affiliate programme management. Prior to joining TAG Media in July 2021, she was affiliate operations manager at Betsson Group. Elaine has over 12 years’ experience in the igaming affiliate industry and has held various positions from affiliate manager to head of affiliates and everything in between.
Erica Anderson
Erica is the VP of marketing, igaming & Income Access at Paysafe Group. Her role focuses on developing the marketing strategy for the Income Access brand, as well as the igaming division of Paysafe. Holding over a decade’s industry experience, she also oversees the company’s in-house affiliate management team and its suite of digital marketing services being offered to leading global igaming brands.
Helen Walton
Helen is founder and CCO of G.Games – an award-winning games supplier that has grown to a portfolio of over 200 games served around the world in lotteries and casinos. She started her career at Unilever and has worked with Boots, Frucor, Tate Britain, PZ Cussons launching new products, brands and finding ways to connect with customers. She is a dealmaker, writer and marketer who enjoys solving problems, trying out ideas and making things happen.
Kevin Dale
Kevin has spent the last 20 years in online gaming and runs data and advisory company egamingmonitor.com, which covers 41,000 games from 1,300 suppliers across 2,100 operators. He was previously CEO of online skill gaming company GAN plc and also marketing director at Betfair, Sportingbet and Eurobet.
Laura da Silva Gomes
Laura is the founder and director of DigitalRG.net, a cloud platform specialising in helping companies assess corporate social responsibility, sports integrity and responsible gaming risks and put a plan in place to address them. She is a regular speaker on corporate social responsibility and how companies can do well by doing and being good. With gaming clients on four continents, she reinvests or donates a percentage of the company’s profits in environmental or social projects.
Lee-Ann Johnstone
Lee-Ann has been one of the forerunners of affiliate marketing as she entered the industry in the early 2000s when the internet was still new and mobile phones were really BIG. Her career has spanned managing many blue chip and startup affiliate programmes, helping them grow their global reach across verticals from retail and ecommerce, payments and fintech, to esports and igaming. She also hosts the award-winning Affiliate Marketing Podcast, which charted in the Top 100 Business News podcasts in over 15 countries in 2021-22. She also offers a 12-week acceleration programme for affiliate managers and runs multi award-winning agency AffiliateINSIDER, providing outsourced affiliate programme management for brands to launch, scale and grow around the globe. She was voted one of iGB’s Most Influential Women in iGaming (2019), inaugurated as a member of the prestigious forbes.com Agency Council (2020) and features regularly in publications such as The Drum, PerformanceIN, GPWA, IGB Affiliate Magazine and Forbes.com.
Peter Mares
Peter is the founder and CEO of sci:ent, a company focused ondelivering technology to the igaming industry through its bespoke technology-at-source business model. He has been involved in the design and delivery of tech for the industry for almost 20 years, having worked with a number of industry leaders delivering innovative platforms and solutions during his career. He is also a passionate advocate for D&I within the industry (and in general).
Shahar Attias
As an igaming CRM consultant with 20+ years of industry experience, Shahar has helped both startups and publicly traded operators to optimise their player retention efforts and internal marketing strategies. Following senior executive roles with 888, Playtech and Pokerstars, he founded online gaming consulting firm Hybrid Interaction Ltd., and has undertaken more than 150 successful projects. Among his clients are Hard Rock NJ, Holland Casino, Grand Casino Baden, Horizons Casino, Groupe Barrière, Entain/GVC/ Sportingbet/Bet.pt, IGT, William Hill, BetConstruct, Pin-up.ru, EvoPlay, bgo, Win2day, DazzleTag and Platin.
Shona ODonnell
Shona is the head of strategic events for the leading sports betting affiliate Better Collective, where she is creating a series of awards based on data to help consumers find the best bookie for them. With over 15 years of experience in the igaming sector, much of that focused on the affiliate market, Shona has been responsible for the creation and development of some of the industry’s biggest events, including iGB Live!, LAC, Sports Betting USA and ICE.
Simon Collins
Simon Collins is currently investor and chairman for platform provider and casino content developer Jogo Global. He has a 25-year track record of launching and building valuable igaming brands. Simon was a co-founder of Foxy Bingo owner Cashcade Ltd prior to its sale to Bwin.party for £96m in July 2009, going on to become managing partner of Bwin.party-backed investment fund New Game Capital. He then launched mobile gaming start-up Gaming Realms plc with his fellow Cashcade founders. Following the sale of its real-money subsidiary in 2019, he joined News UK as MD, betting & gaming, where he oversaw the development of brands including Dream Team, Sun Bingo and Sun Racing. He joined Jogo Global in July 2021.
Gareth Mulley
Gareth Mulley runs the marketing practice within Pentasia across Europe, Latam and the Middle East. He is passionate about affiliate marketing and recruiting the best talent into positions within operators and affiliate businesses focusing on the igaming sector.
Venue for iGB Affiliate Awards
Troxy
490 Commercial Rd, London, E1 0HX
2023 Winners
Congratulations to all the winners of the 2023 iGB Affiliate Awards.
| Best Bingo Affiliate | Bingoport |
| Best Casino Affiliate | Slots Temple |
| Best Sports Betting Affiliate | Better Collective |
| Best Tech; Affiliate | Raketech Group |
| Best Crypto Affiliate | CryptoManiaks by Find.co |
| Best Digital Agency | TAG Media |
| Marketing Campaign of the Year | The Slots Beasts |
| Best Affiliate Manager | Jenny Popkarmezova – William Hill Affiliates (winner) Mehmet Malusakli – AffiliateInsider (highly commended) |
| Best Tech; Affiliate Programme | Rightlander Ltd |
| Best Affiliate Programme | Bet365 Partners |
| Best Affiliate Network | AfiliaGo |
| Game of the Year | Links Of Ra – Slingshot Studios |
| Affiliate Employer of the Year | Tag Media |
| Innovation Award | TrafficGuard Affiliate |
| Rising Star | 247Partners Revpanda (joint winners) |
| Best Newcomer | TipsterPage (winner) Fitzdares (highly commended) |
| Safe Gambling Initiative | Casino Guru |
| Lifetime Achievement | Christian Kirk Rasmussen and Jesper Søgaard, Founders of Better Collective |
