Affiliate programme stats platform StatsDrone has recruited Joe Hatch to the newly created position of head of product.
Hatch's experience spans several senior product roles at igaming affiliate businesses across the sector, most recently as products director for Sigma Play. He also fulfilled product owner roles for Catena and Raketech.
Hatch said today that he was “incredibly excited to be joining StatsDrone, having been a customer first.”
He added: “The mission and vision laid out by John and Darrell are something I wholeheartedly stand behind, especially regarding data coverage and accuracy, given my previous experience in affiliate marketing. I'm thrilled to lead several exciting projects ahead of us to provide a suite of tools and solutions for our partners".
StatsDrone co-founder John Wright added: "Joe shares a similar vision that we have in building tools for affiliates to automate and optimise their business.
“It is certainly an advantage that he has a CTO mindset to apply to what we do and it matches perfectly with our product-led growth mindset."
The affiliate programme stats tracker started by Wright with Darrell Helyar was named Best Tech for Affiliates in the 2024 iGB Affiliate Awards.
Wright is the latest long-standing igaming affiliate to launch an iGB Affiliate Award-winning SaaS aimed at the sector, following Ian Sims of Rightlander and DeepCI co-founder Riaan de Jager, who exited last year upon its sale to EveryMatrix.