iGB Affiliate leaves London on record high numbers

By Stephen Carter

Head of content

The world’s largest dedicated igaming affiliate event attracted a record number of attendees at its final appearance in London ahead of its move to Barcelona from January 2025.

Unique visitors to iGB Affiliate London held at the UK capital city’s ExCeL venue on 7-8 February were up 27% on 2023 to 7,295, the fourth consecutive year of double digit year-on-year growth. Exhibitors and sponsors rose 11% to 250, occupying 16% more floor space.

iGB events portfolio director Naomi Barton said: “I don't believe an iGB event has ever been in such a healthy position as we all look forward to an even brighter future for our market-leading event brands.”

In combination with the co-located ICE event, total unique visitors to the ExCeL from 6-9 February hit 52,345 with the total number of days these professionals spent at the two events surpassing 100,000 for the first time, with these drawn from 164 countries around the world.

Stuart Hunter, MD - Clarion Gaming Events, said: “Our exhibitors made a herculean effort to bid farewell to London in style and from all of the feedback received at show and from subsequent emails and conversations the celebratory mood connected with everyone who was present.”

He said that the business was aware that this had set the bar high for Barcelona 2025. “The entire team is confident that we can maintain and improve on what London has delivered. Make no mistake these are hugely exciting times for everyone that’s involved with ICE and iGB Affiliate.”

iGB  Affiliate 2025 will take place on 21-22 January 2025 at Fira Barcelona Gran Via, with ICE running from 20-22 January.

Barton added that “the volume of re-bookings for iGB Affiliate in Barcelona is off the scale.”

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