• STRATEGY Group launches

By Dan Kleiner

Editor Group has announced the launch of a new domain,, which will target international audiences.

The new website will continue to operate under the same business model that Group holds. was purchased by the affiliate in 2022, but this is the first time a full-service website has been launched with that domain.

The site will feature content on the casino industry, as well as offer free-to-play casino games, strategy guides from casino professionals and videos and interviews.

Charles Gillespie, CEO of Group, believes that the addition “affords us the opportunity to build a new powerhouse international flagship brand alongside, as we leverage our existing teams, technology and expertise.”

“When we rebuilt in 2011 we had to start from scratch and build out all the necessary technology systems to support it,” the CEO added.

“With we were able to leverage our mature platform and start with a focus directly on our users and the product.”

Gillespie went on to say that the acquisition marks “a transformational initiative and strategic priority that we believe will drive significant organic growth as we position as the category-defining brand for the global casino market.” Group recently announced a new media partnership with The Independent, giving it access to the UK media publisher's audience.

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