Swedish players believe state-owned gambling is safer than commercial

By Dan Kleiner


Raketech’s survey into the Swedish casino market has revealed that 75% of potential players believe Svenska Spel to be safer than licenced operators

The affiliate company conducted a full-scale survey into the market under its CasinoFeber brand, which operates in Sweden.

In the survey, three separate groups were gathered: active players in the last 12 months, individuals who see themselves playing in the future and ex-players who have been inactive for 12 months.

CasinoFeber also found that 62% of active players and 64% of ex-players believe Svenska Spel to be safer than licenced operators in the country.

The figure from Swedish players about Svenska Spel comes after the state-owned gambling operator had its monopoly position taken away in 2019. It was replaced by a licenced-based system that allowed commercial operators to enter the market.

In CasinoFeber's data obtained from gaming in 2022, LeoVegas came out as the most well-known casino site for all three groups. The provider scored 76% with active players and came second behind Svenska Spel for their favourite casino site.

According to CasinoFeber’s survey, 69% of active players in Sweden are male and 60% of players have yet to tell their partner about their gaming habits.

When it comes to financing gaming activities, the affiliate company also found that 11% of active players have taken out a loan in the last 12 months to play.

Raketech's growth

Raketech recently forecasted further revenue and earnings growth for 2023 after posting its 2022 financial results.

In its report, the affiliate outlined its intention to reduce the number of consumer products, but also improve the quality of such tools.

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