iGB Affiliate Awards

iGB Affiliate Awards
2nd July 2021
The Brewery
It's great to see some old faces and even better to see so many new ones. The industry is growing and there is so much room for growth!
Antonia Georgiou
Smooch Bingo/Stash Bingo

iGB Affiliate Awards

The iGB Affiliate Awards 2020 brought the industry together to celebrate our innovations, successes and contributions. The iGB Affiliate Awards are the most respected awards in the industry with a focus on transparency. 

Along with iGB Affiliate London 2021, The iGB Affiliate Awards 2021 have been pushed back to July. We are proud to continually deliver transparent and inclusive awards and look forward to hosting a safe and successful event in July 2021.

Nominations will open on Monday 11th January 2021.

Download a copy of the 2020 shortlist > 

A reminder about some of the changes that we made to the iGB Affiliate Awards process, which will continue in 2021: 

  • Criteria: The criteria will be at the forefront of both the nomination and judging process. The criteria will also focus on the last 12 months and not before - the awards will be about momentum and not size.
  • The categories: There are 21 categories. 
  • Nominations and voting: The nominations process will remain similar to previous years, however, the voting (which was open to abuse) has been dropped from the process. We now have a nominations board that will use the information supplied as well as their own industry knowledge to create a shortlist of no more than 7 candidates.
  • Judging: For judging the focus will be on the criteria, with points allocated to each item to drive accountability and transparency. There is an increased number of judges and have created a head judge for each category who is accountable for the final decision collated with the fellow judges. The judge’s decision will be final but the head judge will get involved if it’s a tie. The judges will also hold a Q&A with each shortlisted candidate, which will be recorded and made available for you to view. The judges will also create a document for each award that clearly defines why each winner won.
  • Free to attend: The iGB Affiliate Awards 2021 will be all inclusive! The event is free to attend for everyone registered to attend the iGB Affiliate London 2021.
  • VIP tables: If you want a little something extra, VIP tables will be available to book. These will include seating close to the stage and alcohol. 

The iGB Affiliate Awards are hosted by iGB Affiliate; organisers of the iGB Affiliate event series and publishers of iGB Affiliate magazine.

Register

To register to attend the iGB Affiliate Awards for free, you have to be registered to attend iGB Affiliate London 2021. The show dates for the iGB Affiliate London 2020 are 1 - 2 July 2021. For introducing brokers and affiliates #iGBAffiliateLDN is free to attend. For all other delegate types, the event costs £575+VAT and includes access to all conferences and networking events.

Registration is not open yet.

If you have any queries, please email our team on Info@iGamingBusiness.com.

 

Table Bookings 

To request a table at the awards, please use contact your account manager or our operations teamon operations@clariongaming.com.

The nominations for the iGB Affiliate Awards 2021 will open on 11th January 2021.

 

If you have any questions or queries please contact operations@clariongaming.com.

 

 

Information

Please find information about the iGB Affiliate Awards 2021 below. 

19:00 Doors Open

19:30 Food served to VIP tables

20:30 Awards begin

22:00 Awards end

22:00 After party begins (at the Brewery)

01:30 After party ends 

Anyone working within the igaming affiliate industry can submit nominations to the iGB Affiliate Awards whether entering themselves, their organisation or nominating on behalf of an individual or organisation. 

1. Submit your entries (Opens Monday 11th January 2021)

To submit your entries, please visit the enter page. Please note that you will only be able to submit one entry per category, and you will only be able to submit the entire nominations form once.

2. Judging Panel 

Once submission forms are received, our judging panel, which consists of independent experts to ensure that the integrity of the awards are upheld, will evaluate each  nomination against the judging criteria in order to select the shortlist and final winners.The judging process is a rigorous and thorough procedure; each nomination will be considered upon their form submission entry and evaluated against the judging criteria, supporting documents and other entries.

3. Shortlists announced

Following the judging process, the top entrants in each category, as deemed by the judges, will be shortlisted and announced. This highly commended list will be announced at the awards evening and the winners presented with their trophies.

 

The 2020 iGB Affiliate Awards will had 20 awards in total:

  • Best affiliate website: Poker, casino, sports betting, bingo, lottery  
  • Best affiliate manager: Poker, casino, sports betting, bingo, lottery
  • Best affiliate program: Poker, casino, sports betting, bingo, lottery 
  • Best newcomer: Affiliate program and affiliate
  • Best innovation
  • Best non-English language: Affiliate website and affiliate program

The categories for 2021 will be announced soon...

Anyone working within the igaming affiliate industry can submit nominations to the iGB Affiliate Awards whether nominating themselves, their organisation or on behalf of an individual or organisation.

Please note, the nominations are based on quality and not quantity, please ensure you put your best foot forward when submitting your nomination.

However, please only submit one entry per category and only for those categories relevant to the individual or company. Any applications received for a non-relevant category or any duplicated applications will be void. If you have any questions, please contact operations@clariongaming.com 

The iGB Affiliate Awards is the UK's premier recognition platform for businesses of all sizes in the online gaming affiliate industry. The benefits of entering The iGB Affiliate Awards extend far beyond just picking up one of the prestigious trophies in February. Here are the reasons why your organisation should take part in the awards this year:

  • An opportunity to differentiate your business and stand out from competitors
  • Greater recognition for you and your organisation within the industry perhaps leading to additional business as a result
  • Improved business relationships
  • Good marketing and PR opportunities
  • Enhanced motivation
  • Demonstrates to current and future staff that you're a leading company plus the added bonus of attracting excellent and talented employees
  • Publicises your personal credentials to your clients, existing employer and future employers
  • A good opportunity to measure your current performance, consider what has contributed to your success and to look at where you can go from there
  • The motivation to sustain this performance in order to retain/ beat your competitor for the award for the following year!

You can enter the iGB Affiliate Awards by visiting the "Enter" page, you will need to register with our voting platform in order to nominate. Please note that nominations open on Monday 11th January 2021. 

Each iGB Affiliate Award has their own category criteria - please read the requirements for each award category carefully in order to fully understand what is required to get through to the shortlist. The judges and the criteria will focus on the last 12 months and not before. We're looking for those who have embraced hard work, been tenacious and determined day to day and who continually make a positive impact on our industry. 

 

The iGB Affiliate Awards is a free to attend event to anyone that is registered to attend iGB Affiliate London 2021

When registering for iGB Affiliate London 2021, please also select to register your interest in the awards so we know you are coming, however if you haven't done this, no fear! As long as you have your show badge OR wristbands you can gain entry to the awards. 

There will also be VIP tables on sale. These will include alcohol and will be placed around the stage where the awards will be presented. You can book tables online via the nomination platform or speak to one of our sales team, jake.lemer@clariongaming.com 

The dress code for the iGB Affiliate Awards is smart casual.

Criteria

Please see below for the list of award categories and their criteria for the 2020 iGB Affiliate Awards to give you an idea of what to expect in 2021.

  • Best poker affiliate website
  • Best casino affiliate website
  • Best sports betting affiliate website
  • Best bingo affiliate website
  • Best lottery affiliate website

Affiliates are the engines of the igaming industry driving huge levels of traffic to operators, however as the sector has grown so has the competition so its more important than ever for affiliates to drive their business forward through strategic innovation, planning and implementation. In this category we recognise the websites that have managed to do this at an exceptional level over the last 12 months.

The judges will be marking against example criteria such as the below:

  • How has your business grown over the last 12 months?
  • What positive changes have you implemented and how has this changed your business?
  • How have you increased the volume and quality of your traffic?
  • How have you innovated in the last 12 months?
  • How has your rankings changed over the last 12 months?
  • How have you increased your brand power over the last 12 months?
  • How have you improved your relationships with your affiliate programs in the last 12 months?
  • Best poker Affiliate Manager
  • Best casino Affiliate Manager
  • Best sports betting Affiliate Manager
  • Best bingo Affiliate Manager
  • Best lottery Affiliate Manager

A high performing affiliate manager is one of the most critical influencers on the success of an affiliate program, they are the face of the business and are key to driving that program forward through hard work, industry expertise and integrity. This award rewards the individuals in this sector that stood out from the crowd in the last 12 months.

The judges will be marking against example criteria such as the below:

  • What have you done differently in the last 12 months to make a positive difference to your affiliate program?
  • How have you maintained and grown relationships with your current affiliates?
  • How have you attracted new affiliates to the program in the last 12 months?
  • What examples do you have of helping to grow your affiliates businesses in the last 12 months?
  • How have you maintained or increased your communication and responsiveness with affiliates?
  • How have you increased your presence in the affiliate community in the last 12 months?
  • How have you increased your industry and technical knowledge in the last 12 months?
  • Best poker affiliate program
  • Best casino affiliate program
  • Best sports betting affiliate program
  • Best bingo affiliate program
  • Best lottery affiliate program

You only have to look at the list of exhibitors at the iGB Affiliate events to see that competition between affiliate programs its at an all time high so its more important than ever to both stand out from the crowd and continually invest in your program and partners. This award will reward the affiliate programs that have done just this in the last 12 months; it is not about being the biggest, but about driving momentum in the last 12 months.

The judges will be marking against example criteria such as the below:

  • How has your program changed in the last 12 months?
  • How have you innovated in the last 12 months?
  • What have you done to improve your relationship with your affiliates?
  • What have you done to increase market share?
  • What have you done to increase player conversion and retention?
  • How have you helped your current affiliate base grow their earnings and business?
  • How have you improved how you support affiliates?
  • What have you done to attract and retain new affiliates?
  • Best affiliate program newcomer
  • Best affiliate newcomer

Since we launched the iGB Affiliate events 12 years ago we have continually heard  “the market is full and there is no space for newcomers” but this is evidently wrong. Whether it’s through innovation, new niches, geography or simply hard work we constantly see successful new entrants from both the affiliate and operator side launch and grow to take market share which is what makes our sector so exciting and dynamic. This award is there to congratulate those newcomers and recognise that they are the best of the best of that year.

All newcomers must be a new launch to the igaming affiliate market from Oct 1st 2017 to Nov 1st 2018, unfortunately a redesign or re-launch will not be accepted in this category.

The judges will be marking against example criteria such as the below:

Affiliates

  • What differentiates you from the “crowd”?
  • What growth have you seen since launch in terms of traffic and revenue?
  • How have you innovated?
  • How are you generating traffic and how does this compare to your competitors?
  • What are your business objectives for year 1 and 2 and how are you doing against these?
  • How do you see the business scaling?

Affiliate programs

  • What differentiates you from the “crowd”?
  • What growth have you seen since launch in terms of affiliate signups and players generated from this source?
  • How have you innovated?
  • What do you do differently to manage and grow both your affiliate and player database?
  • What are your business objectives for year 1 and 2 and how are you doing against these?
  • How do you see the business scaling?

Gambling or gaming can be traced back thousands of years and many of the most popular games are the oldest however there is still huge opportunity for innovation in this sector whether this is a completely new game or technical innovation to increase player retention. 

The judges will be marking against example criteria such as the below:

  • What makes this innovation a game changer – How is it different?
  • What are the key benefits of this innovation?
  • What evidence do you have of how this innovation has provided positive ROI or had a significant business impact
  • How do you expect to further develop this piece of innovation over 1, 3 and 5 years?
  • Best non-English affliate website
  • Best non-English affiliate program

This is a new award introduced in 2016 to recognise the affiliates and affiliate programs that operate outside of the English speaking markets. This was a direct result of industry feedback that felt it was difficult for specific country focused businesses to compete in some of the other categories that are at times very English language focused due to the nature of the industry and our community.

The judges will be marking against example criteria such as the below:

Affiliates

  • How has your business grown over the last 12 months?
  • What positive changes have you implemented and how has this changed your business?
  • How have you increased the volume and quality of your traffic?
  • How have you innovated in the last 12 months?
  • How has your rankings changed over the last 12 months?
  • How have you increased your brand power over the last 12 months?
  • How have you improved your relationships with your affiliate programs in the last 12 months?

Affiliate programs

  • How has your program changed in the last 12 months?
  • How have you innovated in the last 12 months?
  • What have you done to improve your relationship with your affiliates?
  • What have you done to increase market share?
  • What have you done to increase player conversion and retention?
  • How have you helped your current affiliate base grow their earnings and business?
  • How have you improved how you support affiliates?
  • What have you done to attract and retain new affiliates?

Process

We're looking for those who have succeeded against the odds. We're looking for those who have embraced hard work, been tenacious and determined day to day and who continually make a positive impact on our industry.

The 2021 iGB Affiliate Awards nominations and judging process will be as follows:

Anyone working within the iGaming Affiliate industry can submit nominations to the iGB Affiliate Awards whether entering themselves, their organisation or nominating on behalf of an individual or organisation. Just visit the "Enter" page to submit your entry. Please note that you will only be able to submit one entry per category.

Once submission forms are received, our judging panel, which consists of independent experts to ensure that the integrity of the awards are upheld, will evaluate each  nomination against the judging criteria in order to select the shortlist and final winners.The judging process is a rigorous and thorough procedure; each nomination will be considered upon their form submission entry and evaluated against the judging criteria, supporting documents and other entries.

Following the judging process, the top entrants in each category, as deemed by the judges, will be shortlisted and announced. This highly commended list will be announced at the awards evening and the winners presented with their trophies.

Premium Sponsors
VIP Tables
Media Partners

Venue for iGB Affiliate Awards: The Brewery

https://www.thebrewery.co.uk/

The full address for the venue is: 52 Chiswell St, London EC1Y 4SD

Floorplan

The floorplan for the VIP table layout at the iGB Affiliate Awards 2021 will be available at a later date. For further information, please contact operations@clariongaming.com.

2020 Winners

Congratulations to all the winners of the 2020 iGB Affiliate Awards, who we are proud to announce below. 

Best Affiliate Website: Poker
Top10bestpokersites
Best Affiliate Website: Casino
Casinomeister
Best Affiliate Website: Sports Betting (sponsored by Legolas Affiliates)
bettingexpert.com
Best Affiliate Website: Bingo
BingoPort
Best Affiliate Website: Lottery
TheLotter Affiliates
Best Poker Affiliate Manager
Aleksandra Bangert, PokerMatch.com
Best Casino Affiliate Manager
Erik Karu, Olympic Entertainment Group AS
Best Sports Betting Affiliate Manager
Gareth Kennedy, bet365
Best Bingo Affiliate Manager
Jenny Popkarmezova, William Hill
Best Lottery Affiliate Manager
Jessica Peñafiel, Lottoland
Best Poker Affiliate Program
PAS Affiliates
Best Casino Affiliate Program
Campeón Gaming Partners
Best Sports Betting Affiliate Program
bet365
Best Bingo Affiliate Program
Kindred Affiliates
Best Affiliate Program Newcomer
Bao Casino Affiliates
Best Affiliate Newcomer
KaFe Rocks
Best Innovation
FeedBACK Casino
Best Non-English Affiliate Website
kingbet.net
Best Non-English Affiliate Program
Noviaffiliates