iGB Affiliate Awards

iGB Affiliate Awards
7th February 2020
The Brewery
It's great to see some old faces and even better to see so many new ones. The industry is growing and there is so much room for growth!
Antonia Georgiou
Smooch Bingo/Stash Bingo

iGB Affiliate Awards

The iGB Affiliate Awards 2020 will bring the industry together to celebrate our innovations, successes and contributions. The iGB Affiliate Awards are the most respected awards in the industry with a focus on transparency. We are proud to continually deliver transparent and inclusive awards and look forward to hosting another fantastic event in 2020.

You can see the highlights from the previous iGB Affiliate Awards below. 

 

You can view the winners from the iGB Affiliate Awards 2019 by clicking here.

A reminder about some of the changes that we made to the iGB Affiliate Awards process, which will continue in 2020: 

  • Criteria: The criteria will be at the forefront of both the nomination and judging process. The criteria will also focus on the last 12 months and not before - the awards will be about momentum and not size.
  • The categories: There are 21 categories. 
  • Nominations and voting: The nominations process will remain similar to previous years, however, the voting (which was open to abuse) has been dropped from the process. We now have a nominations board that will use the information supplied as well as their own industry knowledge to create a shortlist of no more than 7 candidates.
  • Judging: For judging the focus will be on the criteria, with points allocated to each item to drive accountability and transparency. There is an increased number of judges and have created a head judge for each category who is accountable for the final decision collated with the fellow judges. The judge’s decision will be final but the head judge will get involved if it’s a tie. The judges will also hold a Q&A with each shortlisted candidate, which will be recorded and made available for you to view. The judges will also create a document for each award that clearly defines why each winner won.
  • Free to attend: The iGB Affiliate Awards 2020 will be all inclusive! The event is free to attend for everyone registered to attend the iGB Affiliate London 2020.
  • VIP tables: If you want a little something extra, VIP tables will be available to book. These will include seating close to the stage and alcohol. 

The iGB Affiliate Awards are hosted by iGB Affiliate; organisers of the iGB Affiliate event series and publishers of iGB Affiliate magazine.

Register

To register to attend the iGB Affiliate Awards for free, you have to be registered to attend iGB Affiliate London 2020. The show dates for the iGB Affiliate London 2020 are 6 - 7 February 2020. For introducing brokers and affiliates #iGBAffiliateLDN is free to attend. For all other delegate types, the event costs £575+VAT and includes access to all conferences and networking events.

Register for iGB Affiliate London 2020 here.

If you have any queries, please email our team on Info@iGamingBusiness.com.

 

Table Bookings 

To request a table at the awards, please use the booking system below. Our team will review your order and send an invoice with the confirmation.

 

The nominations for the iGB Affiliate Awards 2020 are now open.

Please click below to enter the awards nomination process.

If you have any questions or queries please contact operations@clariongaming.com.

 

     

    Information

    Please find information about the iGB Affiliate Awards 2020 below. 

    19:00 Doors Open

    19:30 Food served to VIP tables

    20:30 Awards begin

    22:00 Awards end

    22:00 After party begins (at the Brewery)

    01:30 After party ends 

    Anyone working within the igaming affiliate industry can submit nominations to the iGB Affiliate Awards whether entering themselves, their organisation or nominating on behalf of an individual or organisation. Just visit the enter page to submit your entry. Please note that you will only be able to submit one entry per category, and you will only be able to submit the entire nominations form once. 

    1. Submit your entries (Monday 7th October 2019 - Monday 18th November 2019)

    Anyone working within the iGaming Affiliate industry can submit nominations to the iGB Affiliate Awards whether entering themselves, their organisation or nominating on behalf of an individual or organisation. Just visit the nominations page to submit your entry. Please note that you will only be able to submit one entry per category, and you will only be able to submit the entire nominations form once.

    2. Judging Panel (Thursday 21st November 2019 - Monday 9th December 2019)

    Once submission forms are received, our judging panel, which consists of independent experts to ensure that the integrity of the awards are upheld, will evaluate each short listed nomination against the judging criteria in order to select the final winners.The judging process is a rigorous and thorough procedure; each nomination will be considered upon their form submission entry and evaluated against the judging criteria. As well as considering the criteria form, each shortlisted candidate will be invited to a Q&A by the judging panel (which will be filmed and made available to view).

    The judging panel will discuss all applicants in relation to their award category criteria. There will also be a head judge for each category who is accountable for the final decision collated with his fellow judges. The judge’s decision will be final but the head judge will get involved if it’s a tie.

    The judging panel will complete a document for each award that clearly defines why each winner won. These will be made available for you to view.

    3. Shortlists announced (Tuesday 17th December 2019)

    Following the judging process, the top 8 entrants in each category, as deemed by the judges, will be shortlisted and announced. This highly commended list will be announced at the awards evening and the winners presented with their trophies.

     

    The 2020 iGB Affiliate Awards will have 21 awards in total:

    • Best affiliate website: Poker, casino, sports betting, bingo, lottery  
    • Best affiliate manager: Poker, casino, sports betting, bingo, lottery
    • Best affiliate program: Poker, casino, sports betting, bingo, lottery 
    • Best newcomer: Affiliate program and affiliate
    • Best innovation
    • Best non-English language: Affiliate website and affiliate program
    • Lifetime Achievement

    For further details about the judging criteria for both please go to the categories criteria page.

    Anyone working within the igaming affiliate industry can submit nominations to the iGB Affiliate Awards whether nominating themselves, their organisation or on behalf of an individual or organisation.

    Please note, the nominations are based on quality and not quantity, please ensure you put your best foot forward when submitting your nomination.

    However, please only submit one entry per category and only for those categories relevant to the individual or company. Any applications received for a non-relevant category or any duplicated applications will be void. If you have any questions, please contact operations@clariongaming.com 

    The iGB Affiliate Awards is the UK's premier recognition platform for businesses of all sizes in the online gaming affiliate industry. The benefits of entering The iGB Affiliate Awards extend far beyond just picking up one of the prestigious trophies in February. Here are the reasons why your organisation should take part in the awards this year:

    • An opportunity to differentiate your business and stand out from competitors
    • Greater recognition for you and your organisation within the industry perhaps leading to additional business as a result
    • Improved business relationships
    • Good marketing and PR opportunities
    • Enhanced motivation
    • Demonstrates to current and future staff that you're a leading company plus the added bonus of attracting excellent and talented employees
    • Publicises your personal credentials to your clients, existing employer and future employers
    • A good opportunity to measure your current performance, consider what has contributed to your success and to look at where you can go from there
    • The motivation to sustain this performance in order to retain/ beat your competitor for the award for the following year!

    Each iGB Affiliate Award has their own category criteria - please read the requirements for each award category carefully in order to fully understand what is required to get through to the shortlist. The judges and the criteria will focus on the last 12 months and not before. We're looking for those who have embraced hard work, been tenacious and determined day to day and who continually make a positive impact on our industry. You can enter the iGB Affiliate Awards by visiting the "Enter" page, you will need to register with our voting platform in order to nominate. 

     

    The iGB Affiliate Awards is a free to attend event to anyone that is registered to attend the London Affiliate Conference

    When registering for the London Affiliate Conference, please also select to register your interest in the awards so we know you are coming, however if you haven't done this, no fear! As long as you have your show badge OR wristbands you can gain entry to the awards. 

    There will also be VIP tables on sale. These will include alcohol and will be placed around the stage where the awards will be presented. You can book tables online via the nomination platform or speak to one of our sales team, jake.lemer@clariongaming.com 

    The dress code for the iGB Affiliate Awards is smart casual.

    Criteria

    Please see below for the list of award categories and their criteria for the 2020 iGB Affiliate Awards.

    • Best poker affiliate website
    • Best casino affiliate website
    • Best sports betting affiliate website
    • Best bingo affiliate website
    • Best lottery affiliate website

    Affiliates are the engines of the igaming industry driving huge levels of traffic to operators, however as the sector has grown so has the competition so its more important than ever for affiliates to drive their business forward through strategic innovation, planning and implementation. In this category we recognise the websites that have managed to do this at an exceptional level over the last 12 months.

    The judges will be marking against example criteria such as the below:

    • How has your business grown over the last 12 months?
    • What positive changes have you implemented and how has this changed your business?
    • How have you increased the volume and quality of your traffic?
    • How have you innovated in the last 12 months?
    • How has your rankings changed over the last 12 months?
    • How have you increased your brand power over the last 12 months?
    • How have you improved your relationships with your affiliate programs in the last 12 months?
    • Best poker Affiliate Manager
    • Best casino Affiliate Manager
    • Best sports betting Affiliate Manager
    • Best bingo Affiliate Manager
    • Best lottery Affiliate Manager

    A high performing affiliate manager is one of the most critical influencers on the success of an affiliate program, they are the face of the business and are key to driving that program forward through hard work, industry expertise and integrity. This award rewards the individuals in this sector that stood out from the crowd in the last 12 months.

    The judges will be marking against example criteria such as the below:

    • What have you done differently in the last 12 months to make a positive difference to your affiliate program?
    • How have you maintained and grown relationships with your current affiliates?
    • How have you attracted new affiliates to the program in the last 12 months?
    • What examples do you have of helping to grow your affiliates businesses in the last 12 months?
    • How have you maintained or increased your communication and responsiveness with affiliates?
    • How have you increased your presence in the affiliate community in the last 12 months?
    • How have you increased your industry and technical knowledge in the last 12 months?
    • Best poker affiliate program
    • Best casino affiliate program
    • Best sports betting affiliate program
    • Best bingo affiliate program
    • Best lottery affiliate program

    You only have to look at the list of exhibitors at the iGB Affiliate events to see that competition between affiliate programs its at an all time high so its more important than ever to both stand out from the crowd and continually invest in your program and partners. This award will reward the affiliate programs that have done just this in the last 12 months; it is not about being the biggest, but about driving momentum in the last 12 months.

    The judges will be marking against example criteria such as the below:

    • How has your program changed in the last 12 months?
    • How have you innovated in the last 12 months?
    • What have you done to improve your relationship with your affiliates?
    • What have you done to increase market share?
    • What have you done to increase player conversion and retention?
    • How have you helped your current affiliate base grow their earnings and business?
    • How have you improved how you support affiliates?
    • What have you done to attract and retain new affiliates?
    • Best affiliate program newcomer
    • Best affiliate newcomer

    Since we launched the iGB Affiliate events 12 years ago we have continually heard  “the market is full and there is no space for newcomers” but this is evidently wrong. Whether it’s through innovation, new niches, geography or simply hard work we constantly see successful new entrants from both the affiliate and operator side launch and grow to take market share which is what makes our sector so exciting and dynamic. This award is there to congratulate those newcomers and recognise that they are the best of the best of that year.

    All newcomers must be a new launch to the igaming affiliate market from Oct 1st 2017 to Nov 1st 2018, unfortunately a redesign or re-launch will not be accepted in this category.

    The judges will be marking against example criteria such as the below:

    Affiliates

    • What differentiates you from the “crowd”?
    • What growth have you seen since launch in terms of traffic and revenue?
    • How have you innovated?
    • How are you generating traffic and how does this compare to your competitors?
    • What are your business objectives for year 1 and 2 and how are you doing against these?
    • How do you see the business scaling?

    Affiliate programs

    • What differentiates you from the “crowd”?
    • What growth have you seen since launch in terms of affiliate signups and players generated from this source?
    • How have you innovated?
    • What do you do differently to manage and grow both your affiliate and player database?
    • What are your business objectives for year 1 and 2 and how are you doing against these?
    • How do you see the business scaling?

    Gambling or gaming can be traced back thousands of years and many of the most popular games are the oldest however there is still huge opportunity for innovation in this sector whether this is a completely new game or technical innovation to increase player retention. In this category we want to find the most innovative product or solution created since 1st October 2017.

    The judges will be marking against example criteria such as the below:

    • What makes this innovation a game changer – How is it different?
    • What are the key benefits of this innovation?
    • What evidence do you have of how this innovation has provided positive ROI or had a significant business impact
    • How do you expect to further develop this piece of innovation over 1, 3 and 5 years?
    • Best non-English affliate website
    • Best non-English affiliate program

    This is a new award introduced in 2016 to recognise the affiliates and affiliate programs that operate outside of the English speaking markets. This was a direct result of industry feedback that felt it was difficult for specific country focused businesses to compete in some of the other categories that are at times very English language focused due to the nature of the industry and our community.

    The judges will be marking against example criteria such as the below:

    Affiliates

    • How has your business grown over the last 12 months?
    • What positive changes have you implemented and how has this changed your business?
    • How have you increased the volume and quality of your traffic?
    • How have you innovated in the last 12 months?
    • How has your rankings changed over the last 12 months?
    • How have you increased your brand power over the last 12 months?
    • How have you improved your relationships with your affiliate programs in the last 12 months?

    Affiliate programs

    • How has your program changed in the last 12 months?
    • How have you innovated in the last 12 months?
    • What have you done to improve your relationship with your affiliates?
    • What have you done to increase market share?
    • What have you done to increase player conversion and retention?
    • How have you helped your current affiliate base grow their earnings and business?
    • How have you improved how you support affiliates?
    • What have you done to attract and retain new affiliates?

    This is a very prestigious award that recognises the outstanding commitment of one individual.

    This award recognises an individual who has demonstrated innovative and visionary leadership in the igaming affiliate industry.

     

    Process

    We're looking for those who have succeeded against the odds. We're looking for those who have embraced hard work, been tenacious and determined day to day and who continually make a positive impact on our industry.

    The 2020 iGB Affiliate Awards nominations and judging process will be as follows:

    Anyone working within the iGaming Affiliate industry can submit nominations to the iGB Affiliate Awards whether entering themselves, their organisation or nominating on behalf of an individual or organisation. Just visit the "Enter" page to submit your entry. Please note that you will only be able to submit one entry per category.

    Once submission forms are received, our judging panel, which consists of independent experts to ensure that the integrity of the awards are upheld, will evaluate each short listed nomination against the judging criteria in order to select the final winners.The judging process is a rigorous and thorough procedure; each nomination will be considered upon their form submission entry and evaluated against the judging criteria. As well as considering the criteria form, each shortlisted candidate will be invited to a Q&A by the judging panel (which will be filmed and made available to view).

    The judging panel will discuss all applicants in relation to their award category criteria. There will also be a head judge for each category who is accountable for the final decision collated with his fellow judges. The judge’s decision will be final but the head judge will get involved if it’s a tie.

    The judging panel will complete a document for each award that clearly defines why each winner won. These will be made available for you to view.

    Following the judging process, the top 8 entrants in each category, as deemed by the judges, will be shortlisted and announced. This highly commended list will be announced at the awards evening and the winners presented with their trophies.

    Premium Sponsors
    VIP Tables
    Media Partners

    Venue for iGB Affiliate Awards: The Brewery

    https://www.thebrewery.co.uk/

    The full address for the venue is: 52 Chiswell St, London EC1Y 4SD

    Floorplan

    The floorplan for the VIP table layout at the iGB Affiliate Awards 2020 will be available soon. For further information, please contact operations@clariongaming.com.

    Winners Revealed

    Congratulations to all the winners of the 2019 iGB Affiliate Awards, who we are proud to announce below. 

    Best Poker Website
    World Poker Deals
    Best Casino Website
    Ask Gamblers
    Best Sports Betting Website
    Skores
    Best Bingo Website
    Best New Bingo Sites
    Best Lottery Website
    Lotto Arvonta
    Best Poker Affiliate Manager
    Tori Roberts - PAS.net
    Best Casino Affiliate Manager
    Karolina Filip - BGO
    Best Sports Betting Affiliate Manager
    Alex Carr - William Hill
    Best Bingo Affiliate Manager
    Lauren Wiggan - Bet 365
    Best Lottery Affiliate Manager
    Samantha Ross - Income Access
    Best Poker Affiliate Program
    PAS Affiliates
    Best Casino Affiliate Program
    King Billy Casino
    Best Sports Betting Affiliate Program
    Comeon Connect
    Best Bingo Affiliate Program
    Kindred Group
    Best Lottery Affiliate Program
    Lottoland
    Best Affiliate Program Newcomer
    BetanDeal
    Best Affiliate Newcomer
    Dilanti Media
    Best Innovation
    First Look Games
    Best Non-English Affiliate Website
    Global Gaming
Affiliates
    Best Non-English Affiliate Program
    World Poker Deals
    Outstanding Contribution to the Industry
    Ian Sims