B2B igaming provider 7777 Gaming has appointed Mitko Mitev, previously of NetEnt, as its new chief executive.
In his new role, Mitev will assume responsibility for the provider’s operations and lead a team of more than 100 igaming, tech and commercial professionals.
Mitev joins 7777 after working in the online gambling market for over 14 years, including spells with NetEnt in Malta and Evolution Gaming.
“I am looking forward to joining 7777 Gaming and have a strong belief in the product and the path the company is heading”, Mitev said. “With the team of highly skilled professionals, we will be taking the business to new levels and markets with the strong product foundations that have been established.
“Combining maths and game mechanics, with an understanding of the players through extensive B2C and B2B background, 7777 differentiates itself in the industry.”
7777 co-founder Milen Ganev added: “We are delighted to bring Mitko on board as our new CEO. It's an advantageous move for our entire team as well as our partners, thanks to his extraordinary leadership and business skills that deliver win-win results.
“With his extensive experience in the global gaming markets, Mitev will lead the company into opening new perspectives in Asia, Latin America and the US.”
7777 holds a gambling licence in Bulgaria and Romania, while the provider is also authorised by the Malta Gaming Authority. In addition, 7777 recently expanded into the Latin American market with launches in Peru, Brazil and Mexico.