Online gambling operator PointsBet has signed a three-year extension to its content and marketing partnership with golf’s PGA Tour.
Under the deal, which builds on an agreement signed in August 2020, PointsBet will remain as an official betting operator of the PGA Tour, with live betting odds integrations to be featured on linear and streaming broadcasts on both the Golf Channel and Peacock.
Plans are also in place for betting integration on NBC, via PointsBet’s existing agreement with NBC Sports, whereby it serves as the broadcaster’s official sports betting partner.
Other aspects of the deal include PointsBet continuing to have access to the PGA Tour’s library of archival and b-roll footage for use within pre-tournament and post-game betting content preview shows, betting-specific videos and distribution of highlights to PointsBet users.