Tyrrell joins the business having held a range of senior leadership roles across the sports betting and gaming sector, most recently at Flutter UK and Ireland as chief people officer. Prior to her time at Flutter, Tyrrell held senior positions in finance and operations at Sky Betting & Gaming (SBG), including managing director of people & culture, director of transformation and deputy finance director.
Tyrrell said: “I am delighted to join the team and look forward to working with everyone at XLMedia. In my career, I’ve had the fortunate opportunity to guide businesses during times of immense growth and industry evolution and I look forward to bringing that experience to the group.”
Tyrrell joins the group four months after David King replaced Stuart Simms as chief executive. A renewed – and acquisition-powered – focus on US sports betting helped drive XLMedia’s revenue up 39.2% to $44.5m during H1 2022, while earnings grew beyond $10m.
David King, chief executive at XLMedia, said: “We are delighted to welcome Karen to XLMedia and believe her experience working with high performing teams will be a critical part of supporting our next phase of growth.”