PressEnter hands strategic role to former Kindred director Renaux
In his new role, Renaux will support the operator with its plans to launch further brands and enter more regulated markets around the world.
Renaux joins PressEnter after over nine years with Kindred, where he was most recently group director of delivery and portfolio management, following a spell as group head of commercial business development.
Prior to this, Renaux spent more than six years with Unibet Group, first serving as customer relationship manager for France, before progressing to become regional marketing manager and later programme manager.
“PressEnter has grown at a tremendous pace thanks to the incredible team that it has in place,” Renaux said. “The organisation has everything that it needs to achieve its goals, underpinned by a clearly defined strategy for how to complete its mission. I will use my knowledge and experience to enhance the processes and strategies in place to ensure success.
“Of course, I will do this while making sure that we maintain the mindset of a start-up and that we use the intelligence of the team to take what we need from the corporate world without losing our identity as an agile, entrepreneurial, fun organisation made up of brilliant people.”
PressEnter chief executive Lahcene Merzoug added: “Our plans to become a top tier operator are as ambitious as they are clear. We know that to achieve our ultimate goal we need a team of top talent and in Nicolas, we have someone who is a professional and cultural fit.
“I look forward to working with him closely as we continue to establish the business as a major player in the industry.”
The appointment comes after PressEnter, the operator behind websites such as 21.com and RapidCasino, this month launched in Romania after securing the required approval from the country’s gaming regulator.