PartnerMatrix has announced the appointment of Vahe Khalatyan as its new CEO, promoting him from his previous role of chief technical officer.
The igaming affiliate software provider made the appointment after previous CEO and co-founder, Levon Nikoghosyan, exited the business.
At the time, PartnerMatrix said Nikoghosyan left to pursue his own personal projects.
Khalatyan, who has been at PartnerMatrix for eight years, has been hailed as a “key asset” and “a leader” by the software company.
“I am excited to take on this role and lead PartnerMatrix into the future,” said Khalatyan. “I have been with the company since day one and have developed a deep understanding of its operations and the market.
Khalatyan also set out his plans for his first year in charge.
“In 2023 we will continue to lead the way in igaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client.”
Ebbe Groes, CEO of PartnerMatrix's parent company EveryMatrix, believes the appointment of Khalatyan is justified from his experience within the industry.
“Vahe takes over the position with a wealth of knowledge about the company and the industry,” says Groes. “And he has some exciting, innovative ideas that will be implemented in the months to come.
“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group.”
In November 2022, just before the departure of Nikoghosyan, PartnerMatrix announced a partnership with AdmiralBet to launch a new affiliate channel.