Affiliate partner The Game Day has become the latest business to launch in New York.
The roll out follows the opening of the state’s legal mobile sports betting market earlier this month, with Caesars, DraftKings, FanDuel and BetRivers all running sportsbooks.
The Game Day has secured partnerships with all four sportsbooks and has begun to market New York-specific promotions and offerings to in-state gamblers and bettors.
“We are excited that New York state has finally opened up to mobile sports gaming. We predict that the state will quickly equal or surpass New Jersey and Nevada as the leaders in sportsbook revenue and handles,” The Game Day chief executive Matt Heiman said.
“The Game Day’s vast and diverse content offerings will continue to provide sportsbook partners with significant opportunities to engage with a range of bettors from amateurs to professionals in the Empire State and beyond.”