Tebwin.com, a betting brand owned by King J. Entertainment, has entered a partnership with English Championship football club Queens Park Rangers.
Under the deal, Tebwin will serve as the club’s official betting partner for the 2021-22 season.
Tebwin's logo will be displayed around QPR’s Kiyan Prince Foundation Stadium with other promotional material featuring as part of the package.
The brand will tailor all advertising and content to put responsible gambling to the top of the communications agenda.
“Our partnership with Tebwin.com will help QPR to engage fans in responsible and innovative ways this season as the sports betting landscape continues to offer amusement and fun as well as enhancing the fans experience,” QPR commercial director Euan Inglis said.
Pearl Dougall, business manager at King J. Entertainment, added: “QPR has a tremendous legacy that extends back to the 19th century, we already feel part of the British footballing tradition because of it.
“Partnering with a team like QPR is a unique opportunity for a new company like ours, and the start of what we hope will be a long and mutually rewarding relationship.”