Scout Gaming has announced the launch of its fantasy software in a free-to-play mode via Dreamsport.com.
Dreamsport.com, an IP wholly owned by Scout Gaming, will now feature free-to-play versions of all Scout Gaming products.
Scout Gaming content on Dreamsport.com includes fantasy tournaments, sportsbook, player odds, match-ups, Pick`em Jackpot and prediction games.
"In order to optimise the underlying value of our software we have decided to move along launching Dreamsport.com,” Scout Gaming chief product officer Andreas Sundal said.
“We are also the ones building the entire DFS market in Europe, and hence it is in our interest to help our clients reach out to the end-users, which we believe dreamsports.com will do.”
"Among our launched clients we have also identified a particular high value on end-users engaging within our product offering, which from an affiliation perspective has allowed us to develop an additional business opportunity for the group as a whole.”
Scout Gaming noted that affiliate deals have already been signed with more than 15 betting brands in over 100 countries where the free-to-play users come from.
Some of the affiliate deals are with existing B2B clients of Scout, where DreamSport.com users will be exposed strategic conversion opportunities that will allow them to play Scout games for real money or convert to partner products where suitable.