The online sportsbook and casino brand, which operates across multiple markets in sub-Saharan Africa, will use the Income Access affiliate marketing platform as well as its affiliate management services.
Marketing partners will have access to a multi-channel tracking and reporting solution, as well as advice and guidance from a team of affiliate marketers at Income Access.
Affiliates will also benefit from Income Access’ team of experienced affiliate managers, who will assist with creative assets and marketing campaigns that align with the brand’s growth strategy.
“As a leader in the African market, we knew we had to have the leader in the affiliate market, and there is only one,” Sahara Games’ managing director Jeff Halloran said. “We see Income Access not just as an affiliate platform but as a partner in our growth strategy in order to achieve our long-term goals.”
Geoff Smorong, vice president of operations at Income Access, added: “We’re thrilled to partner with Sahara Games for the launch of their new affiliate programme as we drive our mutual growth in sub-Saharan Africa’s emerging igaming landscape.
“Through our team of dedicated affiliate marketing experts, coupled with the brand’s array of interactive and experience-driven products, we’re confident that this partnership will enjoy long-term success and bolster their evolving acquisition strategy.”