Rush Street Interactive’s (RSI) RushBet has expanded its South America-facing partnership with Spain’s LaLiga top-tier club football competition.
RushBet will serve as LaLiga’s exclusive wagering partner throughout the continent, building on a partnership agreed in November 2021, under which RushBet had been serving as the league’s partner in Colombia.
The agreement will run for three seasons and grant RushBet intellectual property rights for the league's top two LaLiga divisions. These rights will include use of team names, shields, players’ pictures and competition logos.
RushBet will also gain access to ex-LaLiga players, while its sportsbook customers will have the chance to participate in exclusive experiences such as meet-and-greets with former players.
Other aspects of the deal include RushBet receiving merchandise such as jerseys and balls to give away at special events, as well as access to speciality hospitality packages. In addition, RushBet will work with LaLiga on a range of social media initiatives.
“This new expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer,” LaLiga executive director Oscar Mayo said.
“As our fans know we have played with passion for many years; now, we are thrilled to share all the adrenaline of LaLiga with RushBet's customers in Colombia and other countries.”
RSI Colombia general manager Valentin Birnstein added: “LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league.
“We are committed to providing RushBet players with top-tier content and high-quality entertainment and expanding our partnership with LaLiga helps to achieve those objectives.”