playAWARDS, the loyalty marketing program from mobile game developer PLAYSTUDIOS, has expanded its rewards collection after partnering with North American bowling and entertainment provider Bowlero.
The deal will see players have access to one-of-a-kind complimentary and discounted real-world rewards experiences.
Players of PLAYSTUDIOS’ free-to-play mobile apps –myVEGAS Bingo, myVEGAS Slots, myVEGAS Blackjack, POP! Slots, and myKONAMI Slots – can exchange loyalty points earned during gameplay for Bowlero rewards.
These rewards include a complimentary game of bowling for two and discounted arcade cards at more than 300 Bowlero Lanes, Bowlmor Lanes, and AMF Lanes locations across the US.
“Our players enjoy friendly competition and social experiences, not only in our apps like myVEGAS Bingo, but also in their real-world communities with neighbours, friends, and family,” Head of playAWARDS Rob Oseland said.
“Bowlero is a great new addition to our rewards collection, and they offer three distinct brands that appeal not only to traditional bowlers but to arcade fans and those that want to enjoy a fun night of entertainment, food, and gameplay.”