PartnerMatrix has announced a new partnership with the Serbian sports betting and casino platform AdmiralBet.
Together with PartnerMatrix, AdmiralBet has launched its affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging traffic.
AdmiralBet offers a range of online sports betting options, while it also covers the casino verticals.
“Affiliate marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach,” AdmiralBet head of online gaming Milan Djurmez said.
“PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.”
Levon Nikoghosyan, chief executive of PartnerMatrix, added: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market.
“With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.
““AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”