Mr Gamble, the online casino and sportsbook comparison site operated by CashMagnet, has entered into a media partnership with PartnerMatrix.
Under the deal, Mr Gamble will add all of PartnerMatrix’s casino brands to its website and prioritise the upload of any new brands moving forwards.
At present, Mr Gamble has more than 27 PartnerMatrix casinos and a total of 930 casinos listed on its site with new brands added each week.
Mr Gamble and PartnerMatrix, the affiliate solution of B2B provider EveryMatrix will also work together to identify, highlight and overcome issues that can arise between affiliates and their operator partners, as well as drive awareness of these across the wider industry.
“A major factor in the success of an online casino affiliate is the brands that they recommend to their players – they must be reputable and offer an unrivalled experience and that is certainly the case when it comes to PartnerMatrix,” Mr Gamble chief business officer Silver Portugov said.
“But we wanted to take our relationship to the next level by identifying some of the issues encountered between affiliates and operators and then work together on how they can be overcome. Of course, we wish to share these learnings with the wider industry.”
Levon Nikoghosyan, chief executive of PartnerMatrix, added: “Mr Gamble is one of our top affiliate partners so we wanted to strengthen this relationship for the benefit of both businesses as well as the online casino brands that use our solution.
“We are also looking forward to working closely with the Mr Gamble team when it comes to tackling issues around security and transparency, as well as other emerging trends, and to bring these topics to the attention of a much wider audience.”