Online gambling-focused marketing agency MediaTroopers has announced its launch in New York, following the launch of legal mobile sports betting in the state.
MediaTroopers will now make its services accessible to consumers and licensed operators in New York.
DraftKings, Rush Street Interactive, FanDuel and Caesars Sportsbook are currently the only approved operators active in the state.
“MediaTroopers has been operating in nearly every US state where online gambling is legal, including New York’s neighbouring states such as Pennsylvania, New Jersey, Delaware, and others,” MediaTroopers chief executive Shmulik Segal said.
“So, adding New York to our portfolio is an exciting milestone that allows us to provide services to new audiences on the East Coast.
“There are five more sportsbooks with provisional licences. These sportsbooks are working towards meeting the licensing requirements, and when this happens, the New York sports betting market could grow exponentially.”