Score Media and Gaming (theScore) has secured a deal for its theScore Bet subsidiary to become an official partner of Golf Canada, the governing body of golf in the country.
Under the multi-year deal, which begins in 2022, theScore Bet will serve as the first official gaming partner of Golf Canada and the organisation’s National Open Golf Championships, CP Women’s Open and the RBC Canadian Open.
TheScore Bet will be able to activate the partnership across Golf Canada’s events, including creating members club experiences for its customers, as well as engage fans though digital activations across tournament and Golf Canada channels.
“This partnership provides us with highly engaging access points to introduce theScore Bet to a broad and endemic audience of golf fans,” theScore’s senior vice president of content and marketing, Aubrey Levy, said.