Major League Baseball (MLB) franchise the Milwaukee Brewers has entered into a multi-year sponsorship agreement with the Potawatomi Hotel & Casino in Wisconsin.
Under the deal, which builds on a relationship that began more than two decades ago, the casino will become the exclusive casino partner of the Brewers.
As part of the deal, a new Potawatomi-branded entrance will be added to the right-field side of the Brewers’ American Family Field home ballpark.
Potawatomi has also joined the 2022 Brewers Community Foundation Leadership Council, a group that supports key Foundation initiatives including the Drive for Charity that provides four donation opportunities during the season to support non-profits in Greater Milwaukee and Wisconsin.
Further elements of the partnership will be announced in the future.
“We greatly appreciate the partnership with Potawatomi Hotel & Casino and their dedication to helping provide the best fan experience at American Family Field,” Brewers president of business operations Rick Schlesinger said.
“Being both neighbours in the Menomonee River valley and partners for over the past two decades, our mutual commitment has been a win-win. We look forward to the increased dedication and collaboration.”
Potawatomi Hotel & Casino chief executive and general manager Dominic Ortiz added: “Renewing our partnership with a championship-calibre team like the Milwaukee Brewers has been a top priority and will once again serve as a key component in our brand identity.
“Our respective organisations have been part of Milwaukee’s fabric for many years and are poised to remain key drivers in our city’s entertainment and tourism landscape for decades to come.”