Under the deal, the length of which was not disclosed, HappyBet will serve as the official betting partner of AC Milan in Austria and Germany.
HappyBet will also benefit from a branding presence on pitchside LED screens inside the team’s San Siro home stadium.
In addition, HappyBet will work with AC Milan on a range of initiatives targeted at fans in Austria and Germany.
Snaitech was acquired by Playtech in June 2018 and now operates as the Italy-facing B2C arm of the gambling tech giant.
AC Milan has similar regional deals in place with a number of other gambling operators including Premier Bet in Africa and Fonbet in Russia and the Commonwealth of Independent States (CIS) region.