Caesars Entertainment has agreed a deal for New York Rangers National Hockey League (NHL) legendary goaltender Henrik Lundqvist to become an official ambassador for the Caesars Sportsbook brand in New York.
Caesars Sportsbook last week became one of four operators to gain approval in the state, which officially opened its legal mobile sports betting on 8 January.
As an ambassador, Lundqvist will participate in a range of fan engagement opportunities made possible through the Caesars Rewards loyalty programme, which will be extended to players in New York.
Sports bettors in the state can earn tiercredits and reward credits with every wager placed on the app, which they can trade for experiences, including the opportunity to meet with Lundqvist.