Caesars Entertainment has entered into a new partnership with Omaha Productions, the entertainment business founded by former National Football League player Peyton Manning.
Under the agreement, Caesars Sportsbook and Omaha Productions will launch the Omaha Audio Network, a full-service audio production network that will host a series of podcasts.
Caesars and Omaha will also serve as executive producers for new digital series that will feature across both business’ social media channels.
In addition, Caesars and Omaha will create a live event series for members of the Caesars Rewards loyalty programme, allowing users to interact directly with Omaha content creators and the Mannings at activations at Caesars destinations across the US.
“All of us at Omaha are excited to expand the relationship and have Omaha create compelling original content in partnership with our teammates at Caesars,” Manning said. “Caesars has already proven to be a great partner on the projects we have done together.”
Caesars Digital’s chief marketing officer Sharon Otterman added: “This is not a sponsorship; it's a strategic partnership. We’ll collaborate with Peyton and Omaha to conceptualise, create and produce unique content in a way that only two leaders in the sports and entertainment space can.
“We look forward to the rollout of the Omaha Audio Network presented by Caesars Sportsbook, putting together unforgettable event experiences and crafting engaging must-see content for our customers.”