Super Group’s online betting and gaming brand Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Milwaukee Bucks.
The agreement will see Betway serve as the Bucks’ official gaming partner and benefit from in-arena branding throughout the team’s Fiserv Forum home arena,
Betway branding will also appear on the Bucks’ digital assets as part of the "Betway Game Rewind", a new feature highlighting the Bucks’ last match-up against their current opponent, across the team’s social media channels.
The deal means Betway now has deals in place with nine NBA teams; the Chicago Bulls, Cleveland Cavaliers, Golden State Warriors, Los Angeles Clippers, Minnesota Timberwolves, Philadelphia 76ers, Miami Heat and Dallas Mavericks.