Bally Sports pens broadcast deal with BetMGM

| By Robert Fletcher
Bally Sports, a division of Sinclair Broadcast Group, has entered into a partnership with sports betting and igaming operator BetMGM.

Under the arrangement, Bally Sports will broadcast a new sports betting programme – “Live on the Line, Powered by BetMGM” – across its 19 regional sports network brands in the US and the accompanying Bally Sports app.

The programme will also appear on Stadium, Sinclair’s 24/7 multi-platform sports network.

Live on the Line, Powered by BetMGM will deliver up-to-date information for the viewers, as well as entertainment-based content for casual fans.

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