Under the deal, Intelitics will deliver its data-driven product suite and platform for Better Collective to use to drive growth across multiple channels.
Intelitics said its back office with real-time data and granular campaign reporting will also help Better Collective optimise spending.
“Teaming up with Intelitics and leveraging their out-of-the-box performance marketing software allows us to go to market swiftly on new initiatives, allowing us to collaborate with hand-picked, high-quality publishers, which will only further amplify our global reach and enhance the value add to our partners,” Better Collective’s vice president of group acquisition marketing Gavin Moore said.
Intelitics’ vice president of sales and growth, Allan Petrilli, added: “To bring one of the biggest digital sports media company’s in the game to our platform is a big moment for us and is further validation of the prowess of our technology and the selection of tools that Better Collective can now leverage.
“Data is the most valuable resource to both operators and affiliates and we have built our platform and service offering around making it easily available to our customers and then giving them the tools they need to analyse and take action.
“We look forward to a long and successful partnership with Better Collective and are confident that our platform will drive it on to great success in various markets.”