Under the deal, GiG will provide Betway with access to its GiG Comply automated marketing compliance tool.
GiG’s self-service marketing compliance solution can be tailored to cover market-specific legislation and advertising standards, allowing operators to ensure affiliates are aligned its marketing message.
Betway can set up bespoke criteria and checklist parameters to scan and check thousands of web pages for content including igaming code red words, links and regulatory requirements.
“Responsibility is at the heart of everything we do at Betway, we’re delighted to partner with GiG and use their innovative compliance solution for our marketing messages,” Betway’s marketing and operations director Paul Adkins said.
GiG chief marketing officer Jonas Warrer added: “It’s great to see an industry leader such as Betway place trust in our compliance software to help them ensure that they continue to create a safer, responsible gaming environment for their end-users.
“We look forward to working with our new partner in helping to strengthen their marketing compliance efforts with GiG Comply.”