Gambling.com Group has been granted a waiver by the Louisiana Gaming Control Board to launch in the state.
The permit will allow Gambling.com Group to provide marketing services to licensed gaming operators in the state, which launched its legal online sports betting market on 28 January.
Louisiana will become the second US state to launch online sports betting this month, after the New York market went live on 8 January.
“There has already been a tremendous amount of momentum for the online gaming industry in 2022, as Louisiana will join New York in launching mobile sports betting this month,” Gambling.com Group chief executive Charles Gillespie said.
“Louisiana has a rich sporting history – both professionally and collegiately – and our dedicated team of journalists, analysts and handicappers will give Louisiana sports fans the best chance to succeed in what will be one of the more exciting sports betting markets in the country.”
Gambling.com Group vice president Caroline Smart added: “Louisiana allowing several sportsbooks to take legal sports bets in advance of the NFL conference championship games and the Super Bowl is a win for sports bettors in the state.
“With an open, free-market approach and a reasonable tax rate, sports betting operators will bring the best products and experiences to Louisiana.
“The Group is well positioned through its US-facing brands, including Gambling.com, Bookies.com and Rotowire.com, to provide sports bettors in the state with expert picks, real-time odds comparisons, online sportsbook reviews and the latest news.”