Oinonen has been tasked with developing and deploying the marketing strategies for CashMagnet’s roster of online casino affiliate brands which include Mr-Gamble.com, UKBingoSites.co.uk and DailyCasinoBonus.co.uk.
He joins CashMagnet from MediaInvesting, where he most recently served as chief operating officer.
Prior to this, Oinonen held senior marketing and SEO roles at the likes of the Global Gaming Group.
“I enjoy the challenge and excitement of building brands and with CashMagnet I have the opportunity to work across a network of sites that are setting the standard for others to follow,” Oinonen said.
“Mr-Gamble has quickly become one of the most successful online casino comparison sites in key markets such as the UK, Finland, Canada and the USA, and I am looking forward to taking the company’s marketing activity to the next level.
“I am also excited to be taking on the task of building awareness for the other sites in the CashMagnet network and to also be launching the new brands the company has in the pipeline.”
CashMagnet co-founder Salonen added: “I am delighted to welcome Joni to the team and for CashMagnet to leverage his years of experience in SEO, brand building and marketing.
“We have been riding an incredible upwards growth trajectory driven by our flagship Mr-Gamble brand and Joni will help guide our rocket ship as we continue our journey into the stratosphere.
“We have big plans for our current sites as well as several new brands in the pipeline and I look forward to working closely with Joni over the coming months as we keep disrupting the sector with our market-leading comparison sites.”