Online gambling affiliate brand Bojoko has launched dedicated websites for players in the US and Canada as part of its expansion plans in the two countries.
Bojoko.us and Bojoko.ca will provide players with information about each of the online casino brands available to them in specific states and provinces across the US and Canada.
Players will have access to written content about approved online casinos, as well as a range of filtering tools to help them locate certain brands.
Bojoko also rolled out its ‘double layer’ testing and review process, whereby each brand is reviewed by independent testers who sign up, deposit and play before leaving feedback on the experience. This is then combined with player reviews and ratings.
“Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most,” Bojoko chief executive Joonas Karhu said.
“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.
“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”