Better Collective partners Ronin Sport to boost user experience

| By Robert Fletcher
Affiliate Better Collective has partnered with Ronin Sport to integrate television sporting guides in an effort to improve user experience.

Working through its and Swedish sport communities, the TV guide includes all TV channels and major streaming services in the Swedish market. 

Odds from a betting operator are also integrated in each event, with the initial set-up to include football, ice hockey, tennis and motorsports across all major leagues.

“We are always looking for ways to strengthen Sweden’s leading sports betting brand,; a complete TV guide from will give our users even more relevant content when they visit us,” Better Collective’s director of Sweden Mattias Aminoff said. co-founder Alexander Simeonidis added: “It has been exciting to work with the team behind It is one of the largest sport communities in Sweden.

“A high-quality TV-sport guide is of value for the sport fans visiting We are very happy to provide this.”

Subscribe to the iGB Affiliate newsletter