Boxing promoter Boxxer has announced a new partnership with online gambling operator bet365.
Under the deal, bet365 will serve as the official betting partner of Boxxer and Sky Sports Boxing.
bet365 will also become Boxxer’s official odds partner and be integrated across Boxxer’s social and digital content. bet365’s odds will be promoted on Boxxer’s platforms in the build-up to each fight night, with in-play optimisations exclusive to Boxxer.
Live streams of Boxxer’s shows will also be available on bet365’s platforms in select territories, while bet365 branding will feature across the ring and arena on Boxxer’s events.
In addition, bet365 and Boxxer will create collaborative digital content to deepen fans’ understanding of the events and fighters.
“We’re delighted to announce this new partnership with bet365, given their customer conscience, quality and trusted position around the world,” Boxxer’s founder and chief executive Ben Shalom said
“We believe there is substantial synergy in terms of our brand values, with both companies committed to innovation and unlocking access to the greatest live sporting events.”
A bet365 spokesperson added: “We are delighted to be working with an exciting new partner within the boxing space that will bring compelling new events to the growing industry.
“We place significant importance on working closely with all of our partners and look forward to forming a positive relationship with Boxxer.”